The Lifestyle Agency celebrates 50 years of The Who

The Lifestyle Agency has been appointed to handle the PR for Roger Daltrey’s limited edition Champagne, which is being launched to celebrate 50 years of rock band The Who.

It has been briefed to raise the profile of Daltrey’s new offer, targeting a cross-section of media, including news features desks, music and arts correspondents, and food and drink press.

The Who has been touring in the US since April 2015 and is due to headline at the Isle of Wight on 11 June. The Champagne is available for preorder through Eminent Life, a company which celebrates excellence in music and the Arts by creating limited edition products, and bottles will be distributed following the final tour date in June.

The Lifestyle Agency founder Charlie Mason Pearson will lead the account and report to Jerome Jacober, founder and CEO of Eminent Life. Also working on the account is senior account manager Alicia Legg and account executive Camilla Pelly.

The Lifestyle Agency has also been taken on to represent new mattress company Simba Sleep, which claims to offer customers a “100 night sleep guarantee.”

Alicia Legg will led the account and will report to James Cox, CEO and co-founder of Simba Sleep.