Tianjin Airlines appoints Rooster to launch UK flights to China

Rooster has been chosen to provide PR and social media services to Chinese carrier Tianjin Airlines ahead of the launch of its new service from the UK to China.

Rooster will launch Tianjin Airlines in the UK and drive awareness of its new twice-weekly Gatwick service, which launches on 25 June, through the development of strategic, proactive and creative PR campaigns.

The brief includes a B2C and B2B press office function. Rooster will also set up and run Tianjin Airlines’ Facebook and Twitter channels.

Robert Chen, UK general manager for Tianjin Airlines, said: “We were impressed with Rooster’s proposal and are confident their extensive experience in the travel and aviation sectors will be invaluable for our UK launch. We are looking forward to working closely with James and his team to introduce the UK market to our quality service, and to opening up a still largely unexplored area of China.”

James Brooke, MD at Rooster PR, added: “We are proud to have been appointed by Tianjin Airlines to introduce the brand to the UK market and raise awareness of its first ever UK service to China. We’re looking forward to putting Tianjin Airlines – as well as its key destinations of Tianjin and Chongqing – on the map for UK media and travellers.”

Tianjin Airlines is a subsidiary of HNA Group, and currently operates a fleet of over 90 aircraft to more than 100 destinations throughout China from its eight hub destinations: Tianjin, Xi’an, Hohhot, Urumqi, Haikou, Sanya, Guiyang and Dalian.