Little Black Book Creative rebrands to embrace SEO

Travel PR agency Little Black Book Creative has relaunched under the new name Traveltappers, marking a shift in focus to SEO PR, and brought in British Airways’ former consumer PR manager, Tracy Long, as a PR specialist.

Traveltappers’ catchline, “Travel PR for the Google age”, is part of a shift in focus to the role of PR in an integrated digital marketing plan, as well as the growing importance of earning high-quality inbound links to help increase the SEO positions of clients’ websites.

Founded in 2010 by Kate Simon, former travel editor of The Independent on Sunday, and freelance travel writer Simone Kane, the agency has previously recruited exclusively from the ranks of the national press.

The first to join the agency from a PR role, Tracy Long (pictured) spent more than ten years at British Airways. In her new role, she plans to “complement the natural focus” of Traveltappers, which claims to provides a press insider’s take on PR.

Clients currently include Almohalla 51, Congham Hall Hotel, Foot Trails, Inspira Santa Marta Hotel, Loco2.com, Meriski, Simply Sweden and To Tuscany.

Kate Simon said: “We’re entering an exciting new era, placing our emphasis on SEO PR and we’re delighted to be joined by Tracy Long, whom we regard as one of the best PRs in the business.”