Gant UK’s PR lead joins QVC

Britain’s largest TV shopping channel, QVC UK, has appointed Gant UK’s Jayne Bristow as brand and comms director, with a brief to focus on PR and internal comms.

Bristow will serve on QVC’s global comms and community affairs leadership team, working closely with Colleen Rooney, VP global comms and community affairs at QVC.

Previously, Bristow was head of marketing and PR at Gant UK, a role she held for nine years. She has also worked at House of Fraser, Marks & Spencer and Selfridges.

In her new role, Bristow will report to Dermot Boyd, CEO of QVC UK.

Boyd said: “Jayne’s wealth of communications experience in the retail sector will reinforce the work of our very effective UK Brand and Communications team in driving forward our communications programme. We are delighted that she is joining QVC.”

Bristow added: “I am very pleased to be joining QVC UK, a successful global retailer, which I have admired for many years now.  I look forward to developing the UK brand and communications strategy, and leading the team to drive business growth.”

QVC UK has the largest TV shopping channel in Britain, three further standalone TV channels and an interactive website which incorporates live streaming of the TV channels.

The main TV channel broadcasts 24 hours a day, 365 days a year, with 16 hours of live programming from 9am to 1am.