David Wiles joins Good Relations as consumer director

Chime-owned Good Relations has brought in David Wiles from Shine @ The Academy as consumer director, with a brief to provide senior client advice and business development.

Wiles spent three years at Shine @ The Academy (previously Shine Communications) as consumer director, where he led accounts including Sony Computer Entertainment Europe and eBay.

His experience spans global, EMEA and UK integrated campaigns for brands including Nike, Harley-Davidson, TAG Heuer, Coca-Cola and the Barclays Premier League.

A key part of his new role at Good Relations will be to enhance the relationship between Good Relations and its partner VCCP. In October last year, Chime went through a business restructure after it was bought private equity firm Providence for a reported £374 million earlier that year.

The restructure saw Good Relations incorporated into VCCP Partnership, Chime’s advertising and marketing services business.

Richard Moss, CEO of Good Relations,  said: “We’re always looking to bring the best talent to Good Relations and David fits that brief perfectly. He brings a wealth of experience, in terms of both the brands he was worked with and the type of work he has delivered. We’re delighted to welcome him on board.”

Wiles added: “This is a really exciting time to be joining Good Relations. It has created a truly integrated offering as well as having a really compelling proposition around Contagious Truthtelling. The agency has an almost unrivalled history in consumer PR and I’m looking forward to applying my experience in ways that can drive further growth.”