Coffin on Cake PR wins 8DIX brief

Casualwear brand 8DIX has chosen Coffin on Cake PR to handle its fashion consumer and trade comms activity in the UK.

The 8DIX brand, which is named after renowned German painter Otto Dix, has already been presented internationally in London, LA and most recently at Berlin Fashion Week, where it previewed its first ready-to-wear collection.

Coffin on Cake PR will take a lead on all fashion-focused consumer and trade comms strategy throughout the UK, as well as manage the brand’s social media channels.

As well as its ready-to-wear collection, Coffin on Cake will handle the PR for 8DIX’s main-line collection, which is made up of statement t-shirts and loungewear.

The team will also work with specific stylists and fashion editors to introduce and establish 8DIX as a “strong alternative” fashion brand.

Dean Bennett, co-founder and company director at Coffin on Cake PR, said: “We were immediately excited by this brand, its designers and their exceptional products, and we look forward to implementing a full PR and social media strategy to promote the immediate growth of the brand.”