Zakti drafts in PR support

Claire Etchell, founder of marketing and PR industry blog NakedPRGirl, has been brought in by fitness fashion brand Zakti to launch its SS16 menswear range, as well as promote its women’s active wear offer.

Zakti was launched as a sister brand to outdoor retailer Mountain Warehouse and now has four stores: two in London in Upper St, Islington and Chiswick High Road and shops in Reigate in Surrey and Summertown in Oxford, after its opening at the end of the month.

Etchell has been handed a six-month brief to handle press activity and influencer and blogger outreach for the men’s and women’s collections.

Jennie Bianco, Zakti’s head of brand marketing, said: “Bringing in external PR support will allow us to add knowledge, experience and passion to the team so I am looking forward to strong results in over the next season.”

Etchell, who is also a PR Consultant for luxury brands including denim brand DONNA IDA, added: “Fashion is fast-paced and constantly evolving with active wear becoming a permanent trend in the UK market.

“I’m excited to work with the instinct PR team to promote Zakti’s fun, functional, innovative pieces which will inspire and motivate both men and women to get active while looking good.”