Battenhall launches Hyde & Sleep

New online mattress brand Hyde & Sleep, which is backed by British bed specialist Dreams, has brought in Battenhall to handle its UK social media and PR.

The new brand, which launches this week, claims to be the first to offer mattresses filled with “memory foam” which is a memory foam and micro-spring combination that can be packaged and posted direct to customers.

Battenhall will handle all media relations, influencer management and social media communications.

Andrew Tyler, Hyde & Sleep founder,  said: “We appointed Battenhall to launch Hyde & Sleep because of its proven track record on integrated consumer brand communications.”