Morrisons hands product PR brief to Cirkle

Morrisons,  the UK’s fourth largest supermarket chain, has chosen Cirkle as its product PR agency as part of a planned review of its marketing agencies.

Cirkle will be responsible for publicising grocery products, with a particular focus on the fresh food made in Morrisons stores and factories, as well as beers, wines and its Nutmeg clothing range.

Andy Atkinson, group customer and marketing director at Morrisons, said: “We have been impressed by Cirkle’s creativity and understanding of our business. We look forward to working with them to showcase Morrisons products to the media and other influencers.”

Ruth Allchurch, MD of Cirkle, said: “We are delighted to be appointed by such a fantastic British brand as Morrisons.  We will work closely with their in-house team to drive fame across their product ranges and footfall in their stores.

“We believe that Morrisons is a fantastic fit for Cirkle both in terms of our expertise in the food and drink space but also the core values that we both share and we can’t wait to get stuck into supporting the business in the year ahead.”