FT hires Sacha Bunatyan to help boost audience reach

The Financial Times has named Sacha Bunatyan as global B2C marketing director, with a brief to grow its subscriptions business and enhance audience development.

With more than 15 years’ experience, Bunatyan was COO at Amnet, Denstu Aegis’ group programmatic trading desk and has held senior roles at EMAP and AOL.

During her time with AOL, she introduced behavioural targeting for an audience segmentation and targeting solution.

More recently, at Aegis, she oversaw the roll-out of programmatic trading, data and tech-driven solutions for its global client-base.

In her new role at the FT, Bunatyan has been briefed to help the FT reach its strategic business goals of increased audience reach, reader engagement and growth in paid for readership.

She will report to Jon Slade, B2C MD at the FT.

Slade said: “I am delighted to welcome Sacha to the FT’s senior management team. Her extensive knowledge of digital media, passion for innovation and experience of performance marketing and monetisation will prove invaluable for us as we seek to grow our global subscriber base.”