Frank wins Right Guard brief

Deodorant and shower gel brand Right Guard has appointed Frank as its retained PR and social agency, following a competitive pitch.

The agency will deliver a series of online and social campaigns for the Henkel-owned brand, as well as handle all of Right Guard’s social channels and PR activity.

The campaigns will be aimed predominately at a male audience and deliver against the brand’s “Start Your Day Right” platform.

Ben Haxworth, head of marketing for Right Guard, said: “We recognise that for our consumer, social media and online is where they spend most of their time and so this is the perfect platform to drive engagement with our ‘ Start Your Day Right ‘ platform.

“The team at Frank impressed us with their smart thinking and game changing ideas – we’re thrilled to have them on-board to keep us driving forward.”

Alex Grier, MD of Frank, added: “Right Guard is a powerful brand which we’ve admired since its Hands Up days. We’re delighted to be part of the journey for this great brand and have big plans to make Right Guard resonate with a whole new generation.”