Belstaff hands global brief to W

British luxury lifestyle brand Belstaff has hired W as its retained global social media agency.

W has been appointed to deliver content and engagement for Belstaff, with a commercially driven social strategy.

The agency plans to “apply an integrated approach to social storytelling” and drive interactivity across the brand’s social communities, providing support around seasonal campaigns, collaborations and product launches.

The brief will see W’s brand division manage all existing social channels in the UK, Europe and US, with an e”ditorial-style programme to create “unique social moments”.

Melanie Hutcheon, global marketing director at Belstaff, said: “We were really impressed by W’s social media expertise. Its creativity, digital know-how and passion for the brand assures us that they are the right partner to engage and grow our global community.”

Warren Johnson, founder and CEO of W, said: “Belstaff is an exceptional brand that embodies the spirit of adventure. The brand has an incredibly rich heritage that we are delighted to be able to bring to life on Belstaff social channels, whilst we help to grow its online audience around the world.”