Behind the Headlines with Launch PR’s Johnny Pitt

Johnny Pitt, CEO of Launch PR, on roaring success, a very public penchant for chocolate and the worst thing anyone has said to him.

Before I reach the office in the morning, I’ve already…
Exercised.

You’ll mostly find emails about…in my inbox.
Ideas, results and people.

I know I’ve had a good day if…
I roar.

My first job was…
Flogging corporate hospitality to people who didn’t want a flogging.

I can tell a campaign is succeeding when…
The noise increases.

I eat….when nobody is watching.
Chocolate. A lot, when everybody is watching.

The first time I pitched to a journalist…
I was 22. He was Anthony Hilton at the London Evening Standard. I remember it vividly. He won’t say the same.

The worst thing anyone has said to me is…
“I’m not sure you can.”

The last book I read was…
The Demon Dentist by David Walliams.

I’ve never really understood why…
People over-complicate things.

If I could go back and talk to my 10-year-old self, I’d say…
Exactly what I say to my nine-year-old son. Work hard, be nice to people and have fun.

This time next year, I’ll be…
Hopefully roaring even more after 15 brilliant years of Launch PR.