Camera brand Hasselblad hands international brief to Neville McCarthy

Professional camera manufacturer Hasselblad, which celebrates its 75th anniversary this year, has appointed Neville McCarthy Associates to handle its PR and comms activity in the UK, USA, China, Japan, UK, Germany and France.

The agency has been briefed to handle all media relations for the brand across traditional and online media, run ‘interactive’ events, identify strategic brand alliances and initiate international influencer outreach.

It will target tech, travel, financial and lifestyle media, to raise the profile of Hasselblad’s heritage and promote new brand announcements.

Perry Oosting, CEO of Hasselblad, said: “We are looking forward to working with a trusted PR partner like Neville McCarthy Associates. This year will be a particularly exciting year for Hasselblad, partly because we will be celebrating our 75th anniversary. NMA is a creative and experienced agency that is well placed to support our latest developments and maintain Hasselblad’s position as the market leader in high-quality professional cameras.”

Dominic McCarthy, MD of Neville McCarthy, said: “We are thrilled to be working with Hasselblad and are eager to begin promoting its future innovations, technical knowledge and inventive spirit around the world.”