PR Case Study: The re-launch of Virgin Radio
To mark the re-launch of Virgin Radio this year, Wireless Group’s in-house PR team partnered up with Virgin Trains to transform a Manchester to London train into a live [...]
Video case study: Goodyear – launching the eagle
Goodyear brought Bottle onboard for a creative and innovative campaign to launch a new tyre product. The video-led campaign raised brand awareness and reinforced [...]
PR Case Study: #Try20
When PHA Media was enlisted to support Living Streets’ National Walking Month 2016 and change the behaviour of the general public, particularly among the middle aged, the [...]
B2B Case Study: ‘The Patron’s Lunch’
On the Queen’s 90th birthday, FleishmanHillard Fishburn helped to bring the public’s attention to the support the monarch gives to not-for-profit organisations all [...]
PR Case Study: Disastrous Best Man Speeches
When wedding accessory and stationery supplier Bride & Groom Direct wanted to enhance its online visibility and SEO, PR agency Search Laboratory devised [...]
PR Case Study: The Aldi Wine Store
To promote the launch of Aldi’s new online wine platform, Clarion Communications launched an ‘Apple store’ of wine shops to capitalise on the discount supermarket [...]
Case Study: WheresTheSticker
When the Food Standards Agency looked to encourage restaurant goers to seek out its green ratings stickers in restaurant windows, Threepipe came up with “thumb [...]
PR Case Study: Sounds of the Neighbourhood
When IHG-owned Hotel Indigo wanted to highlight the influence of the surroundings of each of its hotels, its PR team got TV and radio presenter Edith Bowman to help launch a [...]
Case Study: The World’s First Mankini Emoji
When hen and stag party brand Red7 Leisure wanted to enhance its market share, Red Hot Penny came up with a PR and SEO campaign to leverage the popularity of emojis by [...]
Case Study: Victoria Pendleton Switching Saddles
When Betfair looked to beat its competitors last year, Pitch came up with a year-long campaign which challenged Olympic cyclist champion Victoria Pendleton to abandon the bike [...]
PR Case Study: #directfix
When car and household insurance company Direct Line wanted to enhance its “fixing” proposition, Unity took on the challenge to see just what the company could [...]
Case Study: The British Quidditch Cup
Thomas Ffiske, head of PR for QuidditchUK, explains the success of his campaign work around last month’s British Quidditch Cup, as the organisation looks to take the [...]
PR Case Study: Discover More
When Harley-Davidson wanted to tap into its target audience of touring motorcycle riders, Lexis set in motion an evolving ‘Discover More’ competition that would [...]
Case Study: Pulling Power – Giving Advanced Driving Courses “Sex Appeal”
When the Institute of Advanced Motorists wanted to enhance the appeal of its advanced driving courses among younger people, Tin Man came up with “Pulling Power”, [...]
Case Study: Celebrating 60 years of the Duke of Edinburgh’s Award
When Stand Agency was briefed to celebrate the Diamond Anniversary of the Duke of Edinburgh’s Award and launch its new Diamond Challenge, the agency enlisted a host of [...]
Case Study: Stick Tennis Tour Launch
When readers of The Sun opened the paper last Friday, they were met with a challenge to take on games editor Lee Price in a game of Stick Tennis Tour 2.0 that day. Behind the [...]
Case Study: The First 30 Day Battery Smartwatch
Find out what Red Hot Penny did to launch the first 30 Day Battery Smartwatch, which led to impressive global coverage and more than 250 pre-orders before launch. [...]
Case Study: Head Radical Launch
Working with top tennis star Andy Murray OBE and putting video at the heart of its campaign, Radiator and the team at Head Tennis and multi-media store Pro:Direct successfully [...]