Why taking ‘calculated risks’ helps brands stand out at trade shows
At this year’s Mobile World Congress (MWC) the brands that broke convention were the most successful and achieved most cut-through, according to Hotwire’s UK MD Matt Cross. [...]
MWC 2016: three key PR takeaways
A record turnout of more than 100,000 attendees and around 4,000 businesses exhibiting across the four days of Mobile World Congress (MWC) made headlines for brands like [...]
Mobile World Congress helps brands stand out
Mobile World Congress (MWC), which will be held in Barcelona next week (from 22-25 February), is the biggest mobile and technology conference in the world [...]