Opinion: How brands can achieve greatness
Matt Cross, UK MD of Hotwire Global, shares insight into The Pursuit of GREATNESS report and how brands can go from good to great. Your brand may never achieve greatness. If [...]
Why taking ‘calculated risks’ helps brands stand out at trade shows
At this year’s Mobile World Congress (MWC) the brands that broke convention were the most successful and achieved most cut-through, according to Hotwire’s UK MD Matt Cross. [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, events and insights on Gorkana News this week: Interview: Gorkana meets…Dennis Publishing’s head of digital Paul Hood, [...]
60 Seconds with Hotwire UK’s Matt Cross
Hotwire’s UK MD, Matt Cross, on the benefits of an expanding business, how the agency manages as an international business and why he’s a believer in ‘PR [...]
Hotwire names creative director
Hotwire has appointed Jamie Readon as its new creative director, with a brief to help the agency deliver more integrated campaigns. With more than 15 years’ experience in [...]
Hotwire promotes Matt Cross to UK MD
Hotwire’s deputy MD, Matt Cross, has been promoted to MD of the UK business, four years after joining the agency as a director. Cross, who was made deputy UK MD in 2013, has [...]