Opinion: How creatives can stand out in a data-driven world
John Brown, founder of Don’t Cry Wolf, passionately defends the need for creativity in comms and argues that data will never trump instinct when it comes to producing PR [...]
Former Hotwire engagement head founds consultancy
John Brown, Hotwire’s former group head of engagement, has set up comms consultancy Don’t Cry Wolf. The consultancy will work with “straight-talking” brands [...]
‘The myth that Facebook isn’t a channel for B2B comms is dead’
Hotwire PR and market research company Vanson Bourne have launched The Changing Face of Influence report, which highlights the finding that B2B decision makers are influenced [...]