Opinion: Record-breaking campaigns are a sign of the (rapidly changing) times
Nadine Causey, Guinness World Records’ SVP for EMEA and APAC, considers what lessons communicators can learn from this year’s record breaking PR campaigns. As more brands and [...]
Behind the Headlines with Guinness World Records’ Jakki Lewis
Jakki Lewis, PR director at Guinness World Records for the EMEA and APAC regions, on helping Ben Stiller break the record for longest selfie stick, her “weird” [...]