LADbible: the rise of social publishers and why this matters to the PR industry at CommsCon
We are living in the ‘social media age’, where audience are connected like never before. This has undeniably had a profound impact on the media industry. In the last decade, [...]
Facebook leads in engagement for journalists, but are PRs taking advantage?
Facebook is currently leading as a publishing tool for journalists, but what does this mean for PR and how can comms pros use it to their advantage? Agency heads from Finsbury [...]
Can Facebook’s Workplace lead on internal comms?
Facebook has launched a version of its app and website aimed at businesses named Workplace. As the tool contends with popular office apps such as Slack, Yammer and bespoke [...]
Happy Birthday, Twitter!
If you are interested in the latest thinking on the media industry, upcoming campaigns, media analysis, social media and PR planning these are the must-read stories. Twitter [...]
Facebook’s results: 3 takeaways for PRs
Facebook reported its financial results for the quarter ending on December 31 2015 yesterday (January 27), highlighting its wide user base, with more than a billion monthly [...]
Look back at 2015 with Google’s Year in Search
The phrase ‘Whites Against Trump’ became popular on Twitter in December after African American comedian, W Kamau Bell, asked white Americans to step up and criticise white [...]
If Carlsberg did Christmas trees…
Facebook at Work, the professional version of the social network, is expected to launch in the coming months, after spending a year in tests. The new service, geared towards [...]
Make tea, not war!
On Thursday, HBO released a 40 second spot for season 6 of Game Of Thrones which will debut in April. The teaser, featuring Jon Snow whose fate remains unknown, reignited [...]
Happy Birthday Instagram!
This week, Facebook unveiled ‘Reactions’, a new tool that will allow users to go beyond the Like button and use emojis to express their emotional responses. Facebook’s Chief [...]
Case Study: Star Wars Post-it Note Murals
When Viking wanted to enhance its SEO value, the office stationery retailer, with the help of PR and SEO specialist Search Laboratory, decided to hijack the upcoming release [...]