Opinion: How creatives can stand out in a data-driven world
John Brown, founder of Don’t Cry Wolf, passionately defends the need for creativity in comms and argues that data will never trump instinct when it comes to producing PR [...]
Former Hotwire engagement head founds consultancy
John Brown, Hotwire’s former group head of engagement, has set up comms consultancy Don’t Cry Wolf. The consultancy will work with “straight-talking” brands [...]