Opinion: Communicators must help promote health data sharing
Catherine Desmidt, associate director and head of the health practice at Hotwire, argues that communicators must help health practitioners explain how data sharing benefits [...]
Opinion: How creatives can stand out in a data-driven world
John Brown, founder of Don’t Cry Wolf, passionately defends the need for creativity in comms and argues that data will never trump instinct when it comes to producing PR [...]
How to map data to storytelling
Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A [...]
Jonny Bentwood joins Golin as head of data and analytics
Golin has appointed Jonny Bentwood as its global head of data and analytics. Based at the agency’s London office and reporting to Jon Hughes, CEO+ international, Bentwood will [...]
#SMW16: How brands stay true to their audiences
How do brands stay true to their audiences in a rapidly changing world? Relative Insight and TechHub hosted a panel for Social Media Week that attempted to explore that [...]
H+K London boosts data analytics offer
Hill+Knowlton Strategies (H+K) London has hired The Social Partners’ Vinay Chhana and Ebiquity’s Thomas Jackson to bolster its data capabilities. Chhana joins as a [...]