Opinion: PR must embrace digital in 2018
Danny Whatmough, head of social at Weber Shandwick and chair of the PRCA Digital Group, outlines the key takeaways from this year’s PRCA digital report. One trend that really [...]
Opinion: social media opportunity in 2017
Danny Whatmough head of social, EMEA at Weber Shandwick, talks about PR and social media in 2016, and his expectations and hopes for the medium in 2017. 2016 was quite a year, [...]
In-house digital budgets on the rise claims PRCA’s Digital PR and Comms Report
The PRCA’s 2016 Digital PR and Comms Report, which launched yesterday, has revealed a 9% increase in in-house digital budgets over the past year. The mean percentage of [...]