60 Seconds with the Cricket World Cup 2019’s Adrian Wells
Adrian Wells, director of marcomms and ticketing for the Cricket World Cup 2019, discusses the local organising committee’s strategy to promote next year’s [...]
PR Case Study: Palm PR – Love at first bite
Palm PR helped Choc on Choc to promote its range of layered chocolates by tying in the company’s products with Prince Harry and Meghan Markle’s wedding. Campaign: [...]
Opinion: How to navigate the cycle of influencer marketing
Kajal Bakrania, founder of Just Sawse, explores the cycle of influencer marketing and the ways which brands will need to secure their services as the sector evolves. [...]
60 Seconds with Fusion Media’s Adam Tranter
Adam Tranter, founder of Fusion Media, reveals how he transitioned from being a racing cyclist to an agency founder, why Fusion focuses on endurance sports and what the future [...]
PR news round-up (23-27 July)
Here’s a round-up of the week’s top PR news – featuring the PRWeek Awards shortlist announcement, changes to Marks and Spencer’s press team and [...]
Opinion: Freelance PRs are a strategic resource, not a stopgap
Nigel Sarbutts, founder of freelance network The PR Cavalry, argues that senior comms professionals need to include freelance PRs in their long-term strategies. It’s [...]
PR Case Study: Switched On – The Other Harry & Meghan
Switched On used the hype around Prince Harry and Meghan Markle’s wedding to help promote the Sheraton Grand London Park Lane as a wedding venue. Campaign: The Other [...]
Opinion: Work experience should be treated like an interview
Juliet Cameron, chief operating officer at Launch, argues that both interns and employers should look to summer internships as an extended job interview. Too much work [...]
60 Seconds with RunRagged’s Simon Addy
Simon Addy, owner and director of talent booking agency RunRagged, reveals how PRs should go about working with influencers and which celebrities he’d love to work with. [...]
PR news round-up (16-20 July)
Here’s a round-up of the week’s top PR news – featuring Ketchum’s Alexandra Marsh, Launch’s new account win with Brewers Fayre and senior hires at [...]
Meet the Journalist: It’s a Grown Up Life’s Samantha Simmonds and Lauren Libbert
Freelance presenter Samantha Simmonds and freelance writer and editor Lauren Libbert discuss the launch of their new podcast; It’s a Grown Up Life. How did you both [...]
PR Case Study: Red Consultancy – The Rubbish Café
Emily Morgan, managing director – consumer at Red Consultancy, discusses how the agency helped Ecover to launch the Rubbish Café. Campaign: The Rubbish Café Client: [...]
How to map data to storytelling
Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A [...]
PR news round-up (9-13 July)
Here’s a round-up of the week’s top PR news – featuring the CommsCon journalist panel, FleishmanHillard Fishburn’s new division and a new senior hire at FTI [...]
Opinion: How brands can achieve greatness
Matt Cross, UK MD of Hotwire Global, shares insight into The Pursuit of GREATNESS report and how brands can go from good to great. Your brand may never achieve greatness. If [...]
Combining art and science in effective communications
In this digital, globalised age, the reach of big data is inescapable. Industry after industry has been disrupted by the rise of data and the change in working practices it [...]
Opinion: PRs should look to commercial radio to drive engagement
Sean Allen-Moy, senior account director at W, argues that commercial radio in the UK has come of age and offers great brand promotional potential for communicators. Eddie Mair [...]
Cision launches unmissable comms event – CommsCon
Cision has launched CommsCon, a communications congress which will showcase the revolution sweeping across the earned media landscape. The biggest names in the business will [...]