8 tips for communicating to the ‘modern woman’
Engine revealed this week that women feel brands do not accurately represent them. To remedy this, the agency group, which includes MHP Communications, has come up with eight [...]
Birds Eye briefs Inkling to support £7.1m campaign to “reassure mums”
Inkling has been appointed by Birds Eye to support a major £7.1m re-launch campaign, as the brand looks to reassure mums about the quality of its frozen chicken products. [...]
MSC Cruises names UK and Ireland PR manager
Europe’s biggest cruise line, MSC Cruises, has appointed Teneo Blue Rubicon’s Natalie Billington as UK and Ireland PR manager. Billington joins the cruise company as the [...]
Senior promotions at instinct pr
Consumer PR agency instinct pr has promoted Juliet Price to director and Louise Cook to head of consumer. Price joined agency founder Jonathan Kirkby in 2011 and helped drive [...]
Four acquires data and insights-led agency Legend Engage
Four Communications Group (Four) has acquired data and insights-led agency Legend Engage. Rebranding to Four Engage, the agency will move immediately to Four’s headquarters in [...]
UK brands are failing to effectively communicate to women
Engine’s research ‘Engaging the 21st Century Woman; What Brands Need to Know’ highlights that 86% of women think brands fuel old-fashioned stereotypes. This morning, Stylist’s [...]
Mason Williams wins PR brief to promote 21 Holiday Inn and Crowne Plaza hotels
Mason Williams has been appointed to handle the PR for 21 Holiday Inn and Crowne Plaza hotels on behalf of hotel management group LHM UK. Lapithus Hotels Management UK was [...]
Linco Care hands UK PR brief to SKV Communications
SKV Communications has been chosen to provide PR and comms support for Linco Care, a Manchester-based manufacturer of sun and skincare products. Founded in 1979, Linco Care is [...]
Rosie Day to lead strategic comms at City and Westminster Property Associations
Berkeley Group’s Rosie Day has joined the City and Westminster Property Associations as assistant director, with responsibility for strategic comms activity. Within the FTSE [...]
Third City makes two hires and wins Confused.com brief
Third City has made two senior hires and won a PR brief from Confused.com. The agency has brought in former designer and menswear blogger Nick Bain as a senior creative and [...]
Tips for PR firms looking to hire an apprentice
On National Apprentice Week (March 6 – 10) PR pros from The Wern PR and Rostrum give their top tips for hiring an apprentice after signing up their first candidates in [...]
Markettiers Manchester expands team
Markettiers Manchester, the broadcast PR specialist, has appointed two new team members to help manage growth. David Lee joins the consultancy as a senior account executive. [...]
Brazen hires ex-BBC producer Claire Hoang
Brazen has launched an in-house digital production and content division – Brazen Live – and brought in ex-BBC and ITV producer Claire Hoang as director of digital strategy and [...]
Opinion: PR needs to speed up progress in diversity
Colin Byrne, Weber Shandwick’s CEO for UK & EMEA, explains why the agency is backing a new diversity initiative and why the PR industry needs to recognise and [...]
Splendid Communications promotes economy hotel chain ibis
Splendid Communications has won a PR brief to promote AccorHotels’ economy hotel chain, ibis, following a competitive pitch. Created in 1974, ibis says that it is now [...]
Premier Inn hands consumer PR brief to Golin
Golin has been appointed to handle the consumer PR for the UK’s largest hotel chain, Whitbread’s Premier Inn. Premier Inn was named the UK’s top-rated travel brand 2016 [...]
Threepipe wins PR brief to launch Aero Heavenly
Lactalis Nestlé Chilled Dairy (LNCD) has hired Threepipe to launch Aero Heavenly, a new mousse in a large single tub, which launches this month. Launching in two varieties, [...]
Coffin on Cake rebrands and appoints MD
Coffin on Cake has been rebranded to GUNG HO, following the agency being acquired by consumer sport and lifestyle PR agency GUNG HO Communications last year. At the same time, [...]