Lucre to help launch Beyond Escapes
New travel company Beyond Escapes has appointed The Lucre Group, following a competitive pitch process, to help promote the brand ahead of its UK launch in December. Lucre [...]
Opinion: Why PR should embrace SEO insights
Jim Hawker, Threepipe’s co-founder and owner, says acquiring an SEO firm transformed his agency and argues that all PRs should inform their content strategies with data-driven [...]
Down at the Social to promote University of Manchester chemistry
The University of Manchester has appointed Down at the Social to drive awareness of its chemistry department’s achievements over the past two years. The PR and social media [...]
This week’s PR news in brief (9-13 October)
Here’s a round-up of the essential PR news stories, people news and account wins that have been announced over the past week. Account wins The Media Production Show has [...]
Insight tops the agency agenda at exclusive Cision breakfast
A select group of senior communicators gathered in London yesterday to discuss how insight and measurement technology is helping agencies tackle the biggest challenges facing [...]
Golin appoints new creative director
Golin has appointed Alex Purcell as creative director for its in-house content studio. The agency has created the role as part of its commitment to provide high quality video, [...]
Tyrrells retains Frank PR
Tyrrells Potato Crisps has appointed Frank as its retained PR agency after a competitive pitch process. Frank will work with Tyrrells on a retained basis from January 2018, [...]
Last chance to join the Cision “art vs science” comms debate
Ruth Yearley, Ketchum‘s insight and strategy director, will give her take on how communicators should combine science and creativity at an exclusive Cision event next [...]
Brands2Life hires new creative director
Brands2Life has appointed Ollie Edwards as creative director for its 25-strong consumer team. He is tasked with enhancing the agency’s growing reputation for creative [...]
Clarion Scotland wins NB Distillery brief
Drinks producer NB Distillery has appointed Clarion Communications in Scotland to deliver an integrated comms plan for a series of major upcoming projects. Clarion will work [...]
Rooster wins brief to promote Long Island
Discover Long Island has appointed Rooster PR as its first retained PR agency in the UK to promote the US East Coast destination to British travellers. Rooster has been tasked [...]
W North wins arts brands Reeves and Snazaroo
Reeves and Snazaroo, two brands from art supplies specialist ColArt Group, have appointed W North as their retained agency. W North has been briefed to drive a new brand [...]
Meet the Journalist: Esquire’s Tom Macklin
Tom Macklin, Esquire’s associate editor and entertainment director, talks about the magazine brand’s close relationship with PRs, its discerning readership and the upcoming [...]
Tangerine expands leadership team
Tangerine has bolstered its senior team by promoting senior consultants Lisa Hale and Laura Weightman to associate director and head of social comms, respectively. The [...]
This week’s PR news in brief (2-6 October)
Here’s a round-up of the essential PR news stories, people news and account wins that have been announced over the past week. Account wins The Lawn Tennis Association has [...]
Opinion: It’s no accident that influencer marketing is on the rise
Targeting niche influencers can yield far greater results than getting coverage in the mainstream press, argues supercar vlogger Mr JWW. Successful marketing campaigns depend [...]
Rooster PR wins St Kitts tourism brief
The St Kitts Tourism Authority has appointed Rooster PR to manage its press office and implement creative campaigns after a competitive pitch. Rooster is tasked with raising [...]
Grayling targets consumer brands growth with major new hire
Grayling has hired British PR industry veteran Jonathan Sanchez as its creative and strategic director for continental Europe. Sanchez will be based in Germany, where Grayling [...]