Cision Insights uncovers 3 reputational risks facing the FMCG industry
The £350 million FMCG industry is changing fast. Shifting consumer preferences, new political pressures and resistance to healthier product ranges are all creating [...]
Meet the analysis team: Molly O’Connor
At Cision, we connect organisations to critical information and insight that enables them to control and manage their reputation across all media platforms. Our analysis and [...]
Meet the analysis team: Karen Brandt
Our analysis and insights team create the bespoke reports and coverage summaries that are at the very core of the media intelligence Cision provides. The team are absolute [...]
Meet the analysis team: Thaneya Jeyarajah
At Cision, we connect organisations to critical information and insight that enables them to control and manage their reputation across all media platforms. Our analysis and [...]
When less is more – how measurement profits not-for-profits
Communications measurement is booming. According to industry analysts Burton Taylor, media analysis (including social media) is the fastest growing segment of the media [...]
Abe Smith: I can see clearly now…
It’s 7:00 am on a Tuesday and the day breaks, not with the sun or a warm cup of java, but with the sterile “X” of that iconic green productivity staple known as Microsoft [...]
Cision Insights reveals the top tech media trends from CES 2018
Alexa and Google Home made the biggest media splash at CES 2018 alongside traditional electronics products, Cision’s Barnaby Barron reports. As the first major trade [...]
Insight tops the agency agenda at exclusive Cision breakfast
A select group of senior communicators gathered in London yesterday to discuss how insight and measurement technology is helping agencies tackle the biggest challenges facing [...]
The simple “framework” that powers award-winning PR campaigns
Slimming World’s Jenny Caven revealed the proven techniques its PR team used to create and optimise its AMEC award-winning ‘Dream Weight’ campaign in this week’s Cision [...]
Meet the analysis team: Evelyn Goodall – Research Analyst
Our analysis and insights team create the bespoke reports and coverage summaries that are at the very core of the media intelligence Cision provides. And they’re on the [...]
Meet the analysis team: Valerie Arnaudova – Client Insight Manager
At Cision, we connect brand owners and organisations to critical information and insight to help them control and manage their reputation across all media platforms. In [...]
Meet the analysis team: Alistair Steward – Client Insight Manager
Our analysis and insights team create the bespoke reports and coverage summaries that are at the very core of the media intelligence Cision provides. The team are absolute [...]
Meet the analysis team: Barney Barron – Senior Client Insight Manager
Our analysis team provide reports and insights that are at the core of our company DNA . These talented experts provide the crucial analysis which enable organisations to [...]
The Olympics 2016: Twitter analysis
The Olympic Games 2016 have sparked conversation on Twitter around the globe as users take to the channel to cheer on their teams – or simply to weigh in on the [...]
White Paper: Analysis best practice and the key to proving PR success
This White Paper, written ahead of the 2016 AMEC Summit, by Gorkana’s head of insight, Paul Hender, looks at analysis best practice in PR and how you can use it to make your [...]
Gorkana nominated for 13 AMEC Awards
Gorkana is proud to announce that we have been shortlisted for a record-breaking 13 awards at the 2016 AMEC awards ceremony taking place in London, on June 16. The awards [...]
AMEC to hold Government Reception at June Summit
The UK Government Communications Service will host a Government Reception with industry body AMEC at the end of the first day of this year’s AMEC International Summit on [...]