PR Case Study: The Aldi Wine Store
To promote the launch of Aldi’s new online wine platform, Clarion Communications launched an ‘Apple store’ of wine shops to capitalise on the discount supermarket [...]
Fairtrade Fortnight cuts through with a simple message
Launched in 1997 by the Fairtrade Foundation, Fairtrade Fortnight is at the heart of the brand’s mission to promote fair pay for farmers in the Third World and it [...]
Retail discounts: how PRs should respond
The line between promotional seasons in retail has become blurred. Who can tell where Black Friday begins and the summer sale ends when there is a concoction of mid-season [...]