Successfully target appropriate participants to take part in your Gorkana Survey in order to receive the most useful insights.
1. What is targeting?
Targeting is the ability to direct your questions to specific groups of people to help you tap into a specific demographic – for example, only women or specifically 18-29 year olds only.
2. Can I target a specific group to answer my questions?
Yes, sometimes it is absolutely necessary to do so. If you want to get consumer feedback on a particularly masculine product (razor blades), it may make sense to only ask men.
3. I want to see differences between males and females and age groups. Do I need to ask these specific questions?
Because we are linked into our partner sites, we already know the age/ gender and location of participants before they are asked the questions. You therefore do not need to ask these questions.This information is automatically included with your questions free of charge.
4.How many participants should I ask?
The number of people you ask depends on two main factors:
· The importance of the decision – the more important a decision is, the larger the sample should be that is contacted to take part in a survey. You may not want to make an important business decision based on 100 people and the larger the sample size, the more confidence you can place on the results. This is why political polling for example is usually based on sample sizes of 2,000+, sometimes substantially more.
· The extent to which analysis by different sub groups is needed – sometimes it is necessary to analyse the results by sub group. When you want to know if there is a difference between women and men, it will be important to ask more people than if you were only interested in the overall findings.
5. Can I screen out the people I am not interested in answering my questions?
Yes. For example, if you are only interested in people who have been to the cinema in the last month, your first question may be – “Have you been to the cinema in the last month?”
The answer options would be yes, no. To ensure that your question is only answered by people who went to the cinema last month you would “screen out” those answering no.
Viewing results and making the most of your insights.
1. How do I see my survey results?
There are two ways to get your results, either available immediately via our online reporting tool or to download as raw data.
When this latter option is chosen, three CSV files will download:
· The questionnaire – so that you can print a hard copy if you need to
· The answers – with one row per participant and a column for each question and answer
· An SPSS Syntax – with the appropriate syntax (in the csv file) to add variable and value names to your SPSS data file
To import the variable and value labels into SPSS, open a new syntax sheet in SPSS and copy and paste the Syntax from the csv file. Then “run all” and the variable and value names will appear in your data set.
2. How long do I have to wait to see my results?
Following the completion of your survey, results are available immediately, either to download or to view online. You can also view results in real-time as they come in by clicking on the results link and refreshing your browser whilst your survey is live.
3. What sort of reports are available?
Your data will be available either as bar graphs or as a data table where you can see the absolute (raw data) or the percentages and you can print the report by clicking on the print option at the top right of the results page.
4. Can I see differences by demographics e.g. men vs. women?
Demographic differences, e.g. gender, income and age range are available as part of our automatic reporting, but it is possible to create more complex combinations using filters.
5. What are filters?
There are two demographic filters available for you to use:
·Demographic filters enable you to choose a specific group that you may be interested in (e.g females aged 18-29) and create a different report to look specifically at that group. Gorkana Surveys automatically shows other groups it thinks you will be interested in, in this case Males aged 18-29. This enables you to view relevant comparisons quickly and easily.
· Question filters enable you to choose an answer to one question (i.e. Do you have a mobile phone? – Yes) and see the other answers in the survey filtered only by those who said yes.
6. Can anyone else see my data?
All data, results and accounts are password protected and only available to the account holder.
7. What is a ‘small’ or ‘extremely small’ sample size and what does this mean for my survey?
The larger the sample size, the more reliable your survey findings will be so a survey based on 500 people is more reliable than one based on 50. Gorkana Surveys therefore automatically highlights for you when a survey (or a group in a survey e.g 18-29 year olds) is based on a small or extremely small sample size. Small and extremely small sample sizes are based on the following definitions:
· Small sample size: under 50 respondents
· Extremely small sample size: under 30 respondents