Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
The business case for social mobility in PR
Encouraging social mobility and diversity are challenges for many sectors and PR is no exception. Comms pros and diversity experts from Ketchum, Forster, Burson-Marsteller, [...]
This week’s top trending features on Gorkana News
Your bitesize update of the best PR opinion, interviews, events and insights on Gorkana News this week: Gorkana meets… London Live Approaching its third birthday, London Live [...]
Association of Bonded Travel Organisers Trust appoints Rooster
Rooster has become the first PR and social media agency appointed by the Association of Bonded Travel Organisers Trust (ABTOT) since the association launched in 1993. ABTOT [...]
Gorkana meets… London Live
Approaching its third birthday, London Live is the first and only 24 hour entertainment channel devoted to London. Jim Grice, head of news at London Live, talks to [...]
60 Seconds with Goadi Consulting’s Fiona Chow
Fiona Chow tells Gorkana how her personal experiences led to the creation of her own consultancy Goadi Consulting, and motivated her to help secure rights for women who take [...]
Bite signs Azimo
Azimo, the digital money transfer service, has hired Bite to drive brand awareness in the UK through corporate and consumer media relations. Bite will raise the company’s [...]
New home insurance firm Neos hires Frank
Frank has been named as the UK PR agency for Neos, the smart home insurance company which recently raised more than £1 million funding from investors, including [...]
Tavistock advises on Sigmaroc acquisition
Tavistock has advised new building materials business SigmaRoc plc on its reverse takeover (RTO) and £45m acquisition of Ronez Limited, a wholly owned subsidiary of Aggregate [...]
Toby Orr leaves Portland for DIT top comms role
Portland senior partner Toby Orr is leaving the consultancy for a government role as Department for International Trade (DIT) director of communications. Orr said: “It is an [...]
The Creative Shootout winners on what makes a successful pitch
Eight agencies battled it out in the final of The Creative Shootout last week to prove which had the best idea for a real creative brief they received on the same [...]
John Lewis Partnership appoints group head of corporate affairs
The John Lewis Partnership has appointed Clayton Hirst as its group head of corporate affairs. Hirst will take up the position on April 24 2017, joining from Virgin Media [...]
Sodexo hands UK brief to Havas PR
Global services provider Sodexo has appointed Havas PR as its retained UK agency. Employing more than 34,000 people in the UK, Sodexo develops, manages and delivers a range of [...]
Hill’s Pet Nutrition hands social brief to Clarion
Hill’s Pet Nutrition has appointed Clarion Communications to handle its social media strategy and content in the UK, as the Colgate Palmolive-owned company looks to grow brand [...]
Trends and solutions for 2017 at Bell Pottinger Engage launch
As it launched its integrated practice Engage this morning (January 25), Bell Pottinger – with The Future Laboratory – outlined five trends and resolutions likely [...]
White Paper: Building a disruptive brand
Exploring the PR journey to building a disruptive brand, the latest Gorkana White Paper shows how PRs support the business rule-breakers: from launch to becoming household [...]
Gorkana meets… The Register and The Next Platform
Drew Cullen, editor in chief at Situation Publishing, which owns The Register and The Next Platform, talks to Gorkana about integrity in journalism, the challenges facing tech [...]
Cannes Lions 2017 opens for entries
Entries are now open for the 2017 Cannes Lions International Festival of Creativity as the organisers say a “significant focus” has been placed on simplifying the entry [...]
M&C Saatchi Sport & Entertainment names digital lead
M&C Saatchi Sport & Entertainment has appointed Disney’s Maker Studios’ Ellie Reed to its board as head of digital. At Disney’s Maker Studios, Reed headed up the [...]