Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Cambridge Wireless appoints three new board members
Technology networking group Cambridge Wireless (CW) has appointed Stephen Pattison, Arm Ltd’s vice president of public affairs, to its board. Pattison’s public affairs work [...]
This week’s PR news in brief (30 October – 3 November)
Here’s a round-up of essential PR news stories and features from the past week, including the winners of the PRCA North West PRide awards, Powerscourt and Smoking Gun’s [...]
Promote wins Meridian Foods’ consumer PR brief
Nut butter producer Meridian Foods has awarded Promote PR its consumer brief, on the strength of its campaigns for the brand over the past 12 months. Led by managing director [...]
Hue & Cry to provide Waterford’s global press office
Consumer goods firm Fiskars has appointed Hue & Cry to support the global press office for luxury crystalware brand Waterford, following a competitive pitch. The lifestyle [...]
Opinion: If you can’t communicate, you can’t lead
As former prime minister Gordon Brown’s new book, My Life, Our Times launches, Rob Lester, head of issues and crisis management at Good Relations, argues that leadership has [...]
Hume Brophy acquires Madaket+Co
Global comms firm Hume Brophy has acquired Madaket+Co in order to establish its first office in Hong Kong and to expand its US corporate comms and public affairs offering. [...]
How the Museum of London boosted its visitor numbers with PR measurement
The Museum of London had a problem. Its Barbican location isn’t easily visible to the public, and for this reason it has decided to relocate that site to Farringdon in 2022. [...]
Lucre wins Debenhams Personal Finance account
Debenhams Personal Finance has appointed Lucre to increase its brand and product awareness following a competitive pitch process. Lucre will profile the company’s key product [...]
Edelman UK appoints Bell Pottinger veteran as general manager
Edelman UK has appointed Hugh Taggart, the former Bell Pottinger managing director and partner, as its general manager for corporate affairs. As part of Edelman UK’s executive [...]
How to create a highly effective press release in 4 easy steps
The press release remains an essential tool of the trade for PRs and communicators alike. The media landscape may have changed dramatically in recent years. But the [...]
Zest to launch the Commonwealth War Graves Foundation
The Commonwealth War Graves Commission has selected Zest to launch its new charitable arm, the Commonwealth War Graves Foundation. The integrated agency was tasked with [...]
Alex Paige to join Paul Smith
Designer fashion brand Paul Smith has appointed Alex Paige to the newly created role of US senior press & VIP manager. Paige will lead the company’s PR and VIP relations [...]
Young people expect brands to champion good causes, Edelman reports at CIPR conference
From Smirnoff’s campaign for equality in the music industry to Heineken’s ‘Worlds Apart’ social experiment, 2017 has seen many huge brands get behind great causes. After the [...]
Higginson partners with Precipice
Precipice Design has appointed Higginson PR to promote its “Meaning-Centred Design” concept and assist the design agency in promoting the idea via UK and international media. [...]
Sophie Taylor-Roberts to set up Good Relations Health and Wellbeing
Good Relations PR has appointed Sophie Taylor-Roberts as executive director, tasked with setting up the agency’s Health and Wellbeing practice. Taylor-Roberts will oversee all [...]
Opinion: The cure for bad advertising
Andrew Bloch, Frank PR‘s co-founder and group MD, argues that people have had enough of bad advertising. So, is it time for advertisers to take a lesson from the comms [...]
Alex Birch joins Clarity as director of client services
Clarity PR has appointed Alex Birch as director of client services. Birch will oversee client delivery across Clarity’s B2B and consumer accounts to maintain client [...]
Senior BBC correspondent joins Stonehaven
John Moylan, one of the BBC’s most senior journalists, has joined Stonehaven as a director to bolster the consultancy’s reputation and media practice. He will work alongside [...]