Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Opinion: Why I love working with disruptive brands
Emily Keogh, managing director of Palm PR, talks about working with disruptors and why having a disruptive approach to PR is a necessity for communicators. Uber, Tesla, [...]
Cision’s Mark Weiner honoured with IPR lifetime achievement award
Mark Weiner, Cision’s chief insights officer, has been honoured as the 2018 winner of the prestigious Jack Felton Medal for Lifetime Achievement by The Institute for Public [...]
Niki & Sammy: “We’ve had no long-term relationship with brands”
Influencer marketing in the UK is still transient and has not yet matured to the point where influencers and brands have long-term relationships, Radio One podcasters Niki and [...]
60 Seconds with Ketchum’s Chris Martin
Chris Martin, Ketchum’s recently appointed director of public affairs, discusses his new role, the public affairs landscape and advice to those entering the industry. [...]
PR news round-up (17-21 September)
Here’s a round-up of the week’s top PR news, featuring CisionMeets… The Hook, PRWeek‘s influencer breakfast and wins for Another Word and Radioactive [...]
The Hook: Our original content separates us from other social publishers
The Hook’s original content is what helps the social publisher stand out from its competitors, head of production Jessica Lever revealed in Tuesday’s inaugural [...]
Opinion: Why PRs must accept responsibility for ethical practice
Francis Ingham, PRCA director general and CEO of ICCO, outlines why the two organisations have made September PR ethics month and what communicators must do to ensure ethical [...]
Cision’s Innovation Lab to unveil its latest inventions at CommsCon
Steve Jobs once said that innovation distinguishes between a leader and a follower. Given that Cision is the market leading earned media software provider, it needs to channel [...]
PR news round-up (10-14 September)
Here’s a round-up of the week’s top PR news, featuring the first CisionMeets… webinar, AMEC’s new global MD, the Hacks vs Flaks teams and wins for WP [...]
60 Seconds with LEWIS’s Ruth Jones
Ruth Jones, LEWIS’s newly-appointed UK managing director, explores her new role, PwC’s Tech She Can charter and how to ensure the comms industry provides [...]
Centropy PR celebrates anniversary with new digital offering
B2B tech agency Centropy PR has announced an expansion of its services and number of new client wins to celebrate its first anniversary. As part of its growth, the agency has [...]
Cision’s Alex Hunter to join PRWeek influencer session
Alex Hunter, Cision’s head of sales and relationship management – agency, will moderate a panel discussion at PRWeek‘s ‘Making Influencers Work For [...]
CisionMeets… webinar series launches with The Hook
Cision is thrilled to announce the launch of the CisionMeets… webinar series, which combines its industry-leading media briefings with the webinar format. [...]
PR news round-up (3-7 September)
Here’s a round-up of the week’s top PR news, featuring the first CisionMeets… webinar, an interview with Marie Claire editor-in-chief Trish Halpin and senior FTI [...]
Meet the Journalist: Marie Claire’s Trish Halpin
Trish Halpin, editor-in-chief at Marie Claire, discusses the magazine’s 30th birthday issue, how the publication has changed over three decades and how PRs can work with [...]
PR Case Study: Speed – BuzzBites
Speed devised a thought leadership campaign, BuzzBites, to enable Nestlé Professional to gain cut-through in a competitive industry. Campaign: BuzzBites Client: Nestlé [...]
60 Seconds with Tyto PR’s Brendon Craigie
Brendon Craigie, co-founder and managing partner at Tyto PR, reveals why the agency has a flexible working model, the most challenging and rewarding aspects of founding a [...]
Opinion: How to communicate in the ‘techlash’ age
Amy Drummond, head of technology at AprilSix Proof, discusses the findings of the agency’s latest report into the current backlash against tech companies. The ‘techlash’ [...]