Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Gorkana meets…ShortList Sport
Ben Isaacs, sports editor at ShortList, on playing tennis with Pete Sampras, the importance of access and exclusivity and why PRs with ideas for the World Cup 2014 should get [...]
Gorkana meets…talkSPORT
Robyn Schonhofer, news and sports editor at talkSPORT, on PR spam, her auto delete reflex and creating 48 bulletins every day. You’ve worked in radio for more than 15 years. [...]
Gorkana meets…Top Santé
Jane Druker, editor of Top Santé, on the magazine’s first interactive issue, why her readers are in their dynamic decade and how PRs can help with content. You’ve been [...]
Gorkana meets…Telegraph Men
Paul Davies, editor of The Daily Telegraph’s online men’s channel, on attracting a new, younger audience, the hungry beast of digital publishing and why he relies [...]
Gorkana meets…Cosmo Fashion
Gorkana catches up with , Cosmo’s fashion and style director, a week after the launch of new standalone title Cosmopolitan FASHION, on why it isn’t the archetypal [...]
Gorkana meets…InStyle
Delphine Lamande-Frearson, beauty director at InStyle, on why long, lyrical press releases are a waste of time, sensing the hard sell and the versatile nature of beauty. You [...]
Gorkana meets…The Sun on Sunday Showbiz
Dan Wootton, new Sunday showbiz editor at The Sun on Sunday, on the imperative of exclusivity, being unashamedly mainstream and why he isn’t interested in PR puff. [...]
Behind the Headlines with Jason Gale
Jason Gale, owner of JJG Media Group and World Lifestyle Awards, on childhood dreams of being a footballer, how Lord Bell got him into PR and why it’s time for a PR [...]
Gorkana Meets…10 Reasons Why
Picking up fame for her 10 Reasons Why Youtube show, presenter Emily Hartridge talks exclusively to Gorkana about why she’s now ready to hear from PRs about getting [...]
Gorkana meets…The Daily Telegraph’s fashion editor
Lisa Armstrong, fashion editor at The Daily Telegraph, on why fashion news needs to be entertaining, what PRs need to do to attract attention and why an original idea will get [...]
Gorkana meets…The Observer
Lucy Rock, news editor at The Observer, on what makes the perfect story, launching a platform for women writers and opportunities for PRs to feed in ideas. Firstly tell us [...]