Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
New Scientist hires Kaper to launch festival
Kaper has been appointed by science and tech brand New Scientist to help launch New Scientist Live, a festival around science, technology and culture, which takes place in [...]
H+K appoints Dutch financial practice lead
Hill+Knowlton Strategies has appointed Sabine Post-de Jong, previously a director in its financial and corporate comms division, as practice leader of its Amsterdam-based [...]
Warner Leisure Hotels extends Bottle’s brief
Warner Leisure Hotels, a UK short-break company for older holiday-makers, has extended its brief with Bottle to include PR, as well as social media activity, following a [...]
LED tech business Dialight selects MHP
Dialight, an LED (light-emitting diode) technology company that specialises in producing lighting for companies in hazardous industries, has brought in MHP to advise on [...]
Nelson Bostock Unlimited wins online travel brief
Momondo Group, the online travel search network that operates the momondo, Cheapflights and Speedfares brands, has appointed Nelson Bostock Unlimited as its UK corporate PR [...]
Launch PR promotes Virgin Strive Challenge
Youth charity Big Change founders Sam and Holly Branson have brought in Launch PR to promote its 2016 Virgin Strive Challenge, which aims to raise £1.5 million to create [...]
Behind the Headlines with MWW’s Ked Mather
Ked Mather, senior account director at MWW PR, on the power of “old fashioned networking”, the importance of being an all-rounder in PR and the need to make the [...]
Capitalize and Tea & Cake PR form ALTER
Following last July’s acquisiton of PR and social specialist agency Tea & Cake PR with creative comms firm Capitalize, the agencies have rebranded as one business called [...]
60 seconds with Victoria Main, Cambre Associates
Victoria Main, director of media at Cambre Associates, on her passion for media relations, how the PR industry should cut down on jargon [...]
Rule 5 wins Birchwood Price Tools
Specialist comms agency Rule 5 has won a competitive three-way pitch for two of Birchwood Price Tools’ (BPT) top power tool and wood screw brands, Bullet and Punk. Rule 5 will [...]
Fleet Street Communications wins Lamb Weston
Fleet Street Communications has added Lamb Weston, an international supplier of frozen potato products, to its trade portfolio. The agency won the account following a [...]
Meet the CNBC International editorial team
We have a final few places left for our media briefing with on CNBC International on Wednesday 27 Jan , where we’ll be meeting news editor, Katrina Bishop, social media [...]
Brompton appoints The Earned Agency
British bicycle brand Brompton has appointed The Earned Agency as its UK PR and comms agency, following a four-way pitch. The agency has been briefed to create a series of [...]
Mischief PR wins first Creative Shootout
Mischief PR has been named the winner of the first one-day creativity competition Creative Shootout, winning the title of the UK’s most creative PR team for its response to a [...]
Gorkana meets…Last Word
Gary Corcoran, editorial director at Last Word which publishes financial titles International Adviser, Portfolio Adviser, Expert Investor and Fund Selector Asia, on the [...]
Flagship Consulting wins ABTA brief for #Earlybird campaign
The Association of British Travel Agents (ABTA) has chosen Flagship Consulting to enhance the reach of its annual Earlybird campaign, which encourages customers to book [...]
Stripe names Chris Stevenson MD
Stripe Communications, which is celebrating its tenth anniversary, has named Chris Stevenson, former director of client service and business development at Emanate, as MD of [...]
A guide to influencer marketing
Takumi, a free app which aims to “revolutionise the way brands engage with influencers on Instagram, launched in October 2015. Three months on, and with clients including [...]