Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Rhizome broadens SME offer with rebrand
Rhizome PR has rebranded to Rhizome Media as it expands beyond media relations to include social media campaigns and community management work for SME clients. Rhizome, which [...]
Just Beauty UK hires Kez Barnaby for comms
Kez Barnaby, a former account manager for Twitter, has joined e-tailer and shopping destination Just Beauty UK as marketing and brand manager. In her new role, Barnaby will [...]
KPPR to promote heat radio presenter Sarah Powell
KPPR has been chosen to handle the publicity for TV and radio presenter Sarah Powell. Powell has her own show on heat radio, with past guests including Adele, Calvin Harris, [...]
The AA briefs Headland Consultancy
The AA’s financial services arm has hired Headland to handle its corporate and product communications, following a competitive pitch. Headland will relaunch [...]
Media specialist White joins IFC Advisory
IFC Advisory, the investor and media relations agency set up by Graham Herring in February last year, has hired Newgate Threadneedle’s Alex White as a media specialist. [...]
H+K launches behavioural insights team
Hill+Knowlton Strategies (H+K) has launched a behavioural insights and strategies team, under the leadership of Matt Battersby, the co-head of its financial and professional [...]
Retail discounts: how PRs should respond
The line between promotional seasons in retail has become blurred. Who can tell where Black Friday begins and the summer sale ends when there is a concoction of mid-season [...]
The Zeitgeist Agency launches European division
Music PR agency The Zeitgeist Agency, which handles the PR for the Reading and Leeds festivals, has launched a new European division, Zeitgeist Europe, with three new clients, [...]
Former DADA chief Laura McIlquham joins Beattie
Laura McIlquham, former head of PR for Glasgow-based PR, design and events agency DADA, has joined creative comms group Beattie to take on a senior account director role in [...]
Homestay.com calls in Four Communications
Four Communications has been chosen to handle the UK PR for Homestay.com, an online marketplace for hosted accommodation. Homestay.com offers accommodation for travellers [...]
Bright Light promotes Pretty Polly and Aristoc
Bright Light has been appointed to handle the PR for British hosiery brands Pretty Polly and Aristoc, writes Louise Pantani. Founded in 1919, Pretty Polly provides over 90 [...]
ButlerTech hands product brief to Rooster
Global travel tech company ButlerTech has handed Rooster a consumer and B2B PR brief to enhance its UK profile, as the brand plans to launch two products this year. It [...]
Hometrack hands retained brief to MRM
Hometrack, a residential property market analyst, has appointed MRM as its retained agency to support its media relations and public and regulatory affairs monitoring. Chris [...]
Alstom makes brace of hires after GE acquisition
Alstom, the French rail transport multinational, has hired Will Roberts and Alex Burrows as comms director and marketing and strategy director, respectively, to build the [...]
Speyside hires Edelman’s Chris Dobson
Speyside Corporate Relations, an emerging markets corporate affairs consultancy, has hired Edelman’s Chris Dobson to manage the company’s “rapid [...]
Case Study: The Higgidy Sofa Supper Club
When Aduro Communications was tasked with creating a stand-out ‘WOW’ moment for pie brand Higgidy, the agency came up with the world’s first ‘Sofa Supper Club’ [...]
Rostrum names Michael Kahn as director
Rostrum, the corporate PR and content marketing agency, has appointed Michael Kahn as a director, with responsibility for its human resources and development department, [...]
Avis Budget appoints Weber for EMEA PR
Car rental company Avis Budget Group has briefed Weber Shandwick to manage its EMEA PR across brands including Avis, Budget and Maggiore. Weber’s appointment comes as Avis [...]