Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
The Earned Agency wins Style Sportif
Style Sportif, a recently launched e-commerce website specialising in premium active wear brands, has brought in The Earned Agency to handle its PR. Style Sportif, which [...]
LEWIS wins UK retainer for Sushishop
LEWIS has been chosen to handle the UK PR for French sushi restaurant brand SushiShop. SushiShop has two outlets in London – the most recent opened late last year. It [...]
Thirst appoints Frank for Seven Deserts Challenge
Water sustainability charity Thirst has appointed Frank to handle the global PR for its Seven Deserts Challenge, a run undertaken by Thirst CEO and founder Mina Guli. Starting [...]
Vigo works with CityFibre on acquisition
Independent agency Vigo supported CityFibre, a designer and builder of fibre optic infrastructure in the UK, on its acquisition of national infrastructure assets and a placing [...]
Indosuez Wealth Management hires Chandos
Crédit Agricole Private Banking, a wealth manager, has rebranded to Indosuez Wealth Management and retained Havas firm Chandos Communications to provide comms support around [...]
The Gorkana Weekly News Brief: 23 to 29 January 2016
Pitch Wins New Scientist has appointed Kaper to help launch New Scientist Live, a festival around science, technology and culture, which takes place in September at London’s [...]
Alton Towers hands consumer PR brief to Mischief
Alton Towers Resort has brought in Mischief as its consumer PR agency, following a competitive pitch. The brief will see Mischief work on two major new attractions for the [...]
Chime appoints Paul Walsh as chairman
Sport, entertainment and comms group Chime Communications has named Diageo’s former chief executive, Paul Walsh, as its new chairman, following the acquisition of Chime by WPP [...]
Zeno Group buys 3 Monkeys
Zeno Group, sister agency of Edelman, has acquired 3 Monkeys Communications for an undisclosed figure. In the UK, the newly-combined agency will be known as 3 Monkeys | Zeno, [...]
Sir Ray Tindle positive on local prospects
Sir Ray Tindle is the biggest champion and defender of the UK’s local press. Over a 68-year career he has built up his media empire Tindle Newspapers to become one of [...]
Jacamo briefs M&C Saatchi PR
M&C Saatchi PR has been appointed by Jacamo, the online menswear brand, to support Jacamo with both brand and product PR. The e-tailer wants to be seen as a fashion [...]
Gaming Realms brings in Yellow Jersey
Gaming Realms, the creator and publisher of real money and social gambling games for mobile, tablet and desktop computers, has appointed Yellow Jersey as its financial PR [...]
Hume Brophy wins trading data co account
CoalFace Capital, the newly launched trading data company that financially rewards traders for their activity and performance, has hired Hume Brophy to manage its media launch [...]
The Gym Group hires Instinctif to boost profile
The Gym Group, the low cost gym operator, has appointed Instinctif Partners as its retained business comms adviser, following a competitive pitch process. Instinctif takes [...]
Facebook’s results: 3 takeaways for PRs
Facebook reported its financial results for the quarter ending on December 31 2015 yesterday (January 27), highlighting its wide user base, with more than a billion monthly [...]
W wins brief to promote V Festival 2016
Festival Republic has called in W to handle all comms activity for V Festival 2016. The music festival celebrates its 21st anniversary this year. The agency’s entertainment [...]
Gorkana meets with CNBC International
CNBC International looks to run stories that move markets and affect people’s everyday lives. This was one of the messages from its editorial team, as Gorkana met up [...]
Beth Cooper PR and The Brandman Agency merge
US PR firm The Brandman Agency has launched a new UK office by merging with its London-based sister agency Beth Cooper PR, and will be known as Brandman UK. The Brandman [...]