Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
McCarthy & Stone chooses Powerscourt
Retirement homebuilder McCarthy & Stone has hired Powerscourt to advise on its financial and corporate comms, following a competitive pitch. McCarthy & Stone floated [...]
Ingenuity appoints van der Zant as business director
Ingenuity, an integrated new business consultancy for agencies and brands, has appointed Claire van der Zant as business director. Van der Zant will be responsible for leading [...]
Govt backed start-up lender hires Citypress
Start Up Loans, a Government-backed scheme which provides loans, mentoring and support for new and early stage businesses, has selected Citypress as its retained PR agency [...]
10 Yetis Digital wins Online Mortgage Advisor brief
Mortgage specialist Online Mortgage Advisor has appointed 10 Yetis Digital to handle its PR as it launches a wider marketing push to raise awareness of the brand and its [...]
Quantum Pharma calls in Buchanan for financial PR
Pharmaceutical manufacturer Quantum Pharma has appointed Buchanan as the group’s financial PR and investor relations adviser. Quantum entered the London Stock [...]
Tria Beauty appoints Fever as UK PR agency
Skincare brand Tria Beauty has brought in Fever as its retained UK PR agency to promote its portfolio of medical devices. Tria Beauty, which claims to bring professional [...]
60 seconds with Jamie Brookes, MHP
Jamie Brookes, managing director of MHP Communications, on getting a kick out of his part in the world’s biggest financial services merger, why US customs [...]
72Point hires The Sun’s former head of news, Chris Pharo
The Sun’s former head of news, Chris Pharo, has joined 72Point, the PR arm of independent news agency group SWNS, as chief operations officer. Pharo worked for The Sun [...]
Behind the Headlines with Lexis’ Dominic Shales
Lexis MD Dominic Shales on his first pitch to a journalist, what marks a good campaign out and why it really is “good to talk”. Before I reach the office in the [...]
Redefine|BDL Hotels extends Beattie brief
Creative comms group Beattie has had its brief with Redefine|BDL Hotels expanded to include digital activity, after two years handling the hotel management company’s PR. [...]
Scottish Widows hires Claire Burston as comms lead
Scottish Widows, the pensions provider and subsidiary of Lloyds Banking Group, has brought in Standard Life’s Claire Burston as head of comms. As part of Lloyd’s [...]
Journalists reveal most irritating PR jargon
Journalists across the UK and US have revealed the top ten most annoying pieces of jargon they find in emails and press releases from PRs, with “reach out” and “growthhacking” [...]
Pulsin’ hires SAIBR to promote healthy children’s snacks
British protein bar manufacturer Pulsin’ has appointed consumer PR agency SAIBR to launch its new range of oat bars, as the brand enters the children’s snack market. Targeting [...]
P2P mortgage lender hires TVC Group
Landbay, a peer-to-peer mortgage lending platform has appointed TVC Group to build brand awareness and consumer engagement among borrowers and investors. Landbay launched in [...]
Genfour selects The CommsCo for global PR brief
Robotic Process Automation and Artificial Intelligence tech company Genfour has chosen The CommsCo as its retained PR and social media partner. Headquartered in the UK, [...]
Student business network appoints London PR
The National Association of College and University Entrepreneurs (NACUE), a network that helps students to launch businesses once they’ve left university, has brought in [...]
The Gorkana Weekly Industry News Brief: 30 January to 5 February 2016
Pitch Wins Leading out-of-home advertising business, JCDecaux, has brought in Propeller PR to raise its UK profile and increase awareness of its data and digital offering. [...]
Suzy Ferguson Spirit Award names finalists
Six people have been shortlisted for this year’s Suzy Ferguson Spirit Award 2016, following a record number of nominations. Now in its third year, The Suzy Ferguson Spirit [...]