Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Citigate Dewe Rogerson appoints Darby-Walker
Citigate Dewe Rogerson has brought in Maria Darby-Walker as senior director within its financial team. Darby-Walker has some 25 years’ experience in advising board and [...]
Consilium advises on pharma company IPO
Consilium Strategic Communications is advising pharma business Shield Therapeutics on its proposed listing on London’s AIM market, following the company’s recent [...]
The Cult directors open Virtual Reality agency
Charli Morgan and Matt Glass, directors of London PR agency The Cult PR have launched a new virtual reality company, Cultural Reality Co., to offer consultancy to journalists, [...]
Bench hands UK brief to Coffin on Cake PR
Coffin on Cake PR has been appointed by global fashion brand Bench to handle its UK comms activity. Founded in the UK in 1989, Bench is represented in 34 countries in Europe [...]
Lexis names heads of digital and social media
Lexis has enhanced its digital team with four new hires, including Microsoft’s Virginie Luce as head of digital and Cheil’s Geoff Desreumaux as head of social media. Luce has [...]
Hume Brophy’s public affairs unit hires Martin
Independent international comms consultancy Hume Brophy has hired The Communication Group’s Chris Martin as a director in its UK public affairs division. Martin has some [...]
Crosby Textor hires ex Independent editor Blackhurst
Chris Blackhurst, a former editor of The Independent, is to join election strategist Lynton Crosby’s political consultancy Crosby Textor Fullbrook (CTF) full-time as a [...]
Take part in AMEC’s global comms trends study
Comms professionals are urged to take part in a survey to identify emerging trends in the industry by AMEC, which has partnered with leading PR associations, including the [...]
The Gorkana Weekly Industry News Brief: 6 February to 12 February 2016
Pitch Wins Typhoo has awarded a social and digital brief to comms consultancy MC2 as the tea brand looks to attract younger consumers. British protein bar manufacturer [...]
The Independent announces digital-only future
The Independent has announced that it is to become a digital-only title, with the last print editions of The Independent and Independent on Sunday to be published on Saturday [...]
Kabuto hands brand building brief to Aduro
Instant noodle brand Kabuto has brought in Aduro to handle its PR as it looks to boost the profile of its pot snacks. Kabuto’s range includes Chicken Ramen, Beef Pho, and [...]
Speyside launches Inside Iran service
Emerging markets consultancy Speyside has launched a dedicated counselling service called ‘Inside Iran’ to assess business risks and opportunities in the country. [...]
Blue Marlin Ibiza chooses The Lifestyle Agency
The Lifestyle Agency has been chosen to represent the Blue Marlin Ibiza group. Blue Marlin Ibiza is made up of several venues, including a restaurant in the Ibiza Marina port [...]
PRs must convey context
At the end of last year, IPSOS Mori released a piece of research claiming the “average” person’s attention span is eight seconds, down from 12 seconds in 2000. Will Spratt, [...]
Kazoo wins Young’s Seafood brief
Young’s Seafood has handed a retained PR brief to Kazoo Communications, which competed against three rival agencies in a two-stage process. The seafood brand, which is part of [...]
Remarkable hires public affairs lead
Remarkable Engagement, the public affairs division of comms business Remarkable Group, has hired Instinctif Partners’ Robbie McDuff as director to lead its lobbying [...]
Clare joins Fox Agency as online PR lead
B2B marketing agency Fox has appointed Hotwire’s David Clare as digital marketing director with responsibility for the agency’s online PR. At Fox, Clare will lead [...]
EMEA head Chris Talago to leave WE
WE’s EMEA general manager, Chris Talago, has announced that he will leave the agency on May 1. Talago joined WE, known as Waggener Edstrom until a rebrand last September, in [...]