Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
JFA Systems appoints Rooster PR
JFA Systems, a travel reservations systems provider, has appointed its first PR agency, Rooster PR, to push its UK media launch. Following a competitive pitch, Rooster is [...]
Poundland briefs FleishmanHillard Fishburn
Retail chain Poundland has hired FleishmanHillard Fishburn to handle its consumer PR and social media following a competitive pitch. The new arrangement is put in place this [...]
JPES appoints Miles Donohoe as director
Comms consultancy, JPES Partners has hired Miles Donohoe to join its expanding London team as director. Donohoe will join JPES’ management team and will have responsibility [...]
Mason Williams launches Mum, Baby and Parenting division
Mason Williams PR has launched a Mother, Baby and Parenting division, with initial clients and projects including baby mattress brand SleepCurve, pure fruit snacking bar Fruit [...]
Astro Gaming selects KINC to expand reach
KINC has been named as the first UK marketing agency for video gaming headset brand Astro Gaming, with a brief to develop a PR and marketing strategy to target new audiences [...]
Lucy Legh joins Headland as director
Headland has appointed Tulchan’s senior communications adviser, Lucy Legh, as director. After a decade of working with Tulchan, Legh joins Headland’s 37-strong team and she [...]
Vigo appointed by health group Premaitha
Strategic comms group, Vigo, has been appointed by Premaitha Health to advise on capital markets communications. The Premaitha account team will be led at Vigo by director Ben [...]
Yasmin Diamond joins IHG’s executive committee
The InterContinental Hotels Group (IHG) has promoted Yasmin Diamond, senior vice president of global corporate affairs, to its executive committee. Diamond is set to join the [...]
The Gorkana Weekly Industry News Brief: 5 to 11 March 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on [...]
Citigate aids Hotel Chocolat through IPO
Hotel Chocolat has appointed its retained adviser Citigate Dewe Rogerson to manage its financial communications through its IPO and beyond. Citigate will handle the media [...]
After Nyne hires Alexander PR for print launch
Online arts and culture magazine After Nyne has brought in Alexander PR & Communications to support the launch of its bi-monthly print publication. After Nyne, which WH [...]
Next 15 acquires content business Publitek
Global communications firm Next 15 has acquired Publitek, a specialist technical content marketing business. Next 15 specialises in acquiring, incubating and growing [...]
Smoking Gun promotes ITVBe’s reality show’s new cast
Smoking Gun PR has been appointed to handle comms activity for Seema Malhotra and Stacey Forsey, who are new cast members in ITVBe’s reality show The Real Housewives of [...]
Moomin Characters calls in Riot
Moomin Characters, the business set up by Moomin creator Tove Jansson in the 1950s, has appointed arts and culture consultancy Riot Communications as its first PR agency. [...]
OPINION: When brands should speak up on Brexit
Andrew Clark, recently appointed public affairs director at Burson-Marsteller and a former deputy business editor of The Times, identifies four key questions business [...]
VR company Visualise appoints Limelight
Limelight has been appointed by Visualise, a VR production company, to raise its profile. The B2B agency has been tasked to raise awareness of Visualise using thought [...]
Opinion: B2B brands should embrace video
By 2019, video will make up 80% of all consumer internet traffic, according to last year’s report by tech giant Cisco. Yet a recent survey, commissioned by the Web Video [...]
Adam Harwood to join AAT
The Association of Accounting Technicians (AAT) has appointed Adam Harwood as media relations manager. Harwood is set to deliver media coverage across all platforms and [...]