Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Case Study: Victoria Pendleton Switching Saddles
When Betfair looked to beat its competitors last year, Pitch came up with a year-long campaign which challenged Olympic cyclist champion Victoria Pendleton to abandon the bike [...]
Milestone appoints Walbrook for financial PR
Milestone Group, the company behind youth employment venture The Passion Project, has appointed Walbrook PR to handle its financial communications and investor relations. [...]
Taylor Herring kicks off Kellogg’s Team GB sponsorship with #GreatStarts
Taylor Herring has been appointed by Kellogg’s to promote its role as official sponsor of Team GB and its #GreatStarts campaign 100 days ahead of the Rio Olympics. [...]
Shooting Star lands procurement brief
PR and marketing agency Shooting Star has secured a contract with AJ Purchasing, a procurement and supply chain business which specialises in the care sector. AJ Purchasing [...]
Mercieca wins CocoPro launch brief
Mercieca has been briefed to raise awareness of the launch of CocoPro, which claims to be the “world’s first high protein pure coconut water”, in the UK. The [...]
Tin Man to launch What A Melon
New watermelon water brand What A Melon has called in creative comms agency Tin Man to handle its UK launch next month. Tin Man will be responsible for the creative launch [...]
Way to Blue wins consumer PR brief for WaterWipes
Global comms agency Way to Blue has been handed a retained consumer PR brief for baby wipe brand WaterWipes, following a competitive pitch. Way to Blue has been briefed [...]
British Cycling hires Cogent Elliott
Cogent Elliott has been chosen by British Cycling, the governing body of cycle sport in the UK, to handle film and online digital activity for two of its national programmes, [...]
Joe Barnes joins W as head of digital
W has enhanced its digital division with the appointment of Deep Focus London’s Joe Barnes as head of digital. Barnes will work alongside W’s senior leadership team, which [...]
Behind the Headlines with Fever’s Jo Chappel
Jo Chappel, creative director at Fever, on finding those eureka ideas during the most menial of tasks, launching a “Culture Vulture” programme to enhance [...]
Spreckley to promote copper-embedded clothing
PR agency Spreckley has been engaged to launch Copper 88, a range of copper-embedded compression garments, in the UK through trade and consumer media relations. The client is [...]
Cunard appoints Samsung’s Rachel Lloyd
Luxury travel brand Cunard has appointed Samsung’s Rachel Lloyd as head of PR. Lloyd will be responsible for driving the company’s PR and social media strategy globally. She [...]
Monarch hires Freuds director David Page
Airline group Monarch has appointed David Page as its new group head of communications. Page’s brief covers internal and external communications and CSR. He will report to [...]
Temple Bar Advisory aids Upham IPO plans
Corporate and financial PR agency Temple Bar Advisory is working for Upham Group, a pub operator with its own craft brewery, as it plans to raise up to £12m through an AIM [...]
Museum of London appoints Threepipe for social campaign
Digital marketing and PR firm Threepipe has won a competitive pitch to develop a social strategy to promote Fire! Fire!, the Museum of London‘s next major exhibition [...]
MCPR announces Brixton Beach Boulevard win
Brixton Beach Boulevard, a summer pop up venue opening in London next month, has appointed Murray Chalmers PR (MCPR) to handle its communications. The fully interactive new [...]
City Hypnosis hires PHA Media for ‘Changing Perceptions’ campaign
City Hypnosis, a therapy clinic based in Chancery Lane, London, has appointed PHA Media to launch a comprehensive new PR campaign titled ‘Changing Perceptions’. [...]
Charity fundraising regulator appoints Pagefield
A new fundraising regulator for the charity sector has appointed Pagefield on comms and press office support ahead of its launch later in the year. The Fundraising Regulator, [...]