Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Little Black Book Creative rebrands to embrace SEO
Travel PR agency Little Black Book Creative has relaunched under the new name Traveltappers, marking a shift in focus to SEO PR, and brought in British Airways’ former [...]
OPINION: Crisis comms and war gaming
Planning ahead is key, particularly when it comes to anticipating corporate and other crises and impact on reputation, as Gorkana’s recent White Paper on Crisis [...]
Portland hires Dr Brendan Murphy as director
Portland has hired Dr Brendan Murphy as a director to establish and grow its medical education offering. Murphy will be part of the health management team. He joins Portland [...]
Wolfstar launches video division
PR and social media agency Wolfstar has forged a partnership with creative visual firm Seventy1 Digital to enhance its video offering for clients. Its activity kicks off with [...]
Adam Tuckwell joins MobasEngage
Cambridge University Press’ former global head of PR, Adam Tuckwell, has joined specialist PR and content agency MobasEngage as head of PR. Tuckwell will head up the PR [...]
Case Study: The World’s First Mankini Emoji
When hen and stag party brand Red7 Leisure wanted to enhance its market share, Red Hot Penny came up with a PR and SEO campaign to leverage the popularity of emojis by [...]
Olympic Holidays hires TippetPR
UK-based travel company Olympic Holidays has hired TippetPR on a one year communications brief which encompasses trade, consumer and digital activity. TippetPR will look to [...]
Hotwire wins multi-country brief with Nuance
Hotwire has been appointed as the European PR agency for Nuance, a business providing voice and language tools for both businesses and consumers. The agency will work across [...]
Elephant Communications makes senior hires
Elephant Communications has made two appointments to support the consultancy’s growth in 2016. Jim Follet joins Elephant as account director and will work on the agency’s [...]
Economist group study finds execs trust brand content
The Economist Group’s ‘Economist Intelligence Unit’ study has shown that emerging executives are more likely than their elders to trust brands as publishers. The study, [...]
How the rise in chatbots impacts digital PR
Chatbots, which brands and publishers are using more frequently to engage with digital audiences, could reach up to two billion users in the next couple of years, according to [...]
Iroquois wins UK brief for Olympics’ official supporter 361°
Chinese sports footwear brand 361°, an official supporter for the 2016 Olympic Games and Paralympics in Rio de Janeiro this August, has chosen Iroquois to handle its UK PR as [...]
GCI Health launches ‘The ZEST Project’ to find top talent
GCI Health has launched The ZEST Project for the second year in a row as it looks to attract the UK’s top graduate talent. Applications for The ZEST Project open today and [...]
Lloyd’s insurance market reappoints Gong
Gong Communications has been reappointed to work on Lloyd’s insurance market’s international diversity and inclusion festival, ‘Dive In’. The agency will manage this year’s [...]
Hanover promotes Henley Royal Regatta 2016
Henley Royal Regatta has appointed Hanover Communications to provide PR support for the annual rowing event’s 2016 edition and help enhance its reputation for future years. [...]
David Wiles joins Good Relations as consumer director
Chime-owned Good Relations has brought in David Wiles from Shine @ The Academy as consumer director, with a brief to provide senior client advice and business development. [...]
Cannes Lions announces PR jury
The Cannes International Festival of Creativity has announced a 21-strong jury for the PR Lions awards, chaired by Edelman’s John Clinton. The jury features Kat Thomas, [...]
Portland Engagement launches assessment tool
Portland Engagement, the internal comms practice opened by Portland Communications last year, has launched an engagement assessment tool called HERO which it is offering in a [...]