Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
VIDEO: International Business Times UK
Watch an exclusive video from Gorkana’s media briefing with IB Times UK which was attended by a packed audience last week (May 26) at the Blue Fin Venue on [...]
Virgin Atlantic names Weber Shandwick as its retained consumer agency
Weber Shandwick has been chosen by Virgin Atlantic as the airline’s new retained agency for UK consumer PR and social media, following a competitive pitch managed by [...]
IBP announces shortlist for comms in the built environment awards
The awards programme by IBP (International Building Press), which recognises outstanding communicators and campaigns within the built environment sector, has announced the [...]
10 Yetis Digital says ‘Shut up, beige!’ for gift retailer
10 Yetis Digital has been appointed by UK gift and home accessories retailer Red Candy to handle its PR, as part of a marketing drive to raise awareness of the brand’s [...]
McFrank promotes Brew at the Bog festival
Highland festival Brew at the Bog has appointed the Scottish arm of Frank PR, McFrank, to promote its summer event, which takes place on 3 and 4 June and features Scottish [...]
PLMR hires adviser to the former London Mayor
Joe Mitton, former adviser to the London Mayor, is joining the top team at PLMR, the London-based agency specialising in political lobbying and media relations. Mitton joins [...]
Opinion: Overcoming landmark energy and planning challenges
Jason Nisse, partner at Newgate Communications, which advises Third Energy, explains what it was to like to work behind the scenes in the run up to its landmark planning [...]
Behind the Headlines with NPR founder Nathan Rous
Nathan Rous, director of NPR, talks about cutting his teeth in local media, why PR is one of the most “incredible” sectors to work in and once bearing a striking [...]
‘The myth that Facebook isn’t a channel for B2B comms is dead’
Hotwire PR and market research company Vanson Bourne have launched The Changing Face of Influence report, which highlights the finding that B2B decision makers are influenced [...]
Fraser Yachts hands UK PR brief to TLA
The Lifestyle Agency has been chosen to handle the PR for Fraser Yachts in the UK. Part of the Azimut-Benetti Group, Fraser Yachts has been described as the largest luxury [...]
Hempco Canada Superfoods appoints Storm as first UK agency
Hempco Canada Superfoods, described as a pioneer in the global hemp industry for more than 14 years, has brought in Storm Communications to launch its new range of hemp oil, [...]
Debenhams names head of product PR
Debenhams has promoted Hayley Betts to head of product PR, 15 months after she first joined the UK department store chain as a senior PR manager. Betts will head up all [...]
Eight ways PRs can tackle the consumer health debate
The consumer health debate is growing in momentum as the Committee of Advertising Practice (CAP) runs a public consultation on how food and drink products should be advertised [...]
Pitching to journalists: the good, the bad and the ugly
The rise of digital, social and paid for content has many in the industry talking about new ways of working, but traditional media relations still has a fundamental part to [...]
Ex EE comms director writes book on brand’s birth
Stuart Jackson, former communications director at EE, is co-author of ‘The 4G Mobile Revolution: Creation, Innovation and Transformation at EE’; the story of the British [...]
INSIGHTEC appoints Red Lorry Yellow Lorry as UK PR agency
Red Lorry Yellow Lorry will provide INSIGHTEC with an awareness campaign targeting both patients and medical professionals. INSIGHTEC aims to highlight its work in the [...]
The Gorkana Weekly Industry News Brief: 21 to 27 May 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
Cultural Communications wins PR brief to launch travel festival Beyond
Cultural Communications has been appointed by Steppes Travel to support the launch of its inaugural travel festival, Beyond. Beyond is set to take place at the Royal [...]