Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
PR Case Study: The Aldi Wine Store
To promote the launch of Aldi’s new online wine platform, Clarion Communications launched an ‘Apple store’ of wine shops to capitalise on the discount supermarket [...]
AMEC 2016: Chris Foster, worldwide executive vice president at Burson-Marsteller
At the AMEC summit, Chris Foster, worldwide executive vice president at Burson-Marsteller, explains why he believes ‘metrics matter’, talks about measurement as a [...]
Hanover appoints London director
In his role as director for Hanover Communications, Alex Thomson will help to provide strategic advice to blue chip clients. Since 2010, Thomson has overseen Localis’ growth [...]
PPR Worldwide hires UK head from Weber Shandwick
David Lawrence has left Weber Shandwick, where he was a senior director, to lead the UK division of international integrated marketing agency PPR Worldwide. The newly created [...]
AMEC 2016: Highlights from day one
Here are some of the highlights from day one of the AMEC International Summit 2016, including notes and comments from the speakers and the community. Jeremy Thompson, chairman [...]
AMEC 2016: AMEC research shows where comms is in the ‘measurement journey’
Chris Foster, worldwide executive vice president at Burson-Marsteller, has published worldwide research, in partnership with the Ipsos Global Reputation Centre, which [...]
AMEC 2016: Eileen Sheil, corporate comms director at the Cleveland Clinic
Eileen Sheil, director for corporate comms at the Cleveland Clinic, reveals what she thinks delegates should take away from this year’s AMEC summit, why learning from [...]
AMEC 2016: Anil Ranchod, The Stroke Association’s deputy director for PR and comms
Anil Ranchod, deputy director, PR and comms at The Stroke Association, on integration and relationships being key to measurement and why success is all about impact. The [...]
AMEC 2016: Elayne Phillips, head of Civil Service comms and internal comms
Elayne Phillips, head of Civil Service comms and internal comms, on the reasons this year’s AMEC summit is so important, why metrics are vital for her role and looking [...]
AMEC 2016: How Cleveland Clinic protected its comms budget through measurement
At the AMEC Summit 2016, Eileen Sheil, director of communications at Cleveland Clinic describes how she protected her budget when the organisation was in crisis. Eileen Sheil, [...]
AMEC 2016: Jeremy Thompson, AMEC chairman and EMEA MD at Cision
Jeremy Thompson, AMEC chairman and EMEA MD at Cision, reveals what’s making this year’s AMEC summit stand out, why measurement matters and how PRs can #PRoveit. [...]
AMEC 2016: Giles Peddy, group managing director at LEWIS
On the first day of the AMEC Summit, Giles Peddy, group managing director at LEWIS, wants to focus on outcomes, outtakes and business impact. The Association for the [...]
AMEC 2016: Mark Stephenson, head of brand, comms & digital at Philips North America
On the first morning of the AMEC Summit 2016, Mark Stephenson, head of brand, comms & digital at Philips North America, looks forward to the summit, and to the future of [...]
Mobile marketing business appoints Rooster
Rooster has been appointed by MOBKOI, a premium mobile marketing company, to build brand and product awareness in the UK. Rooster’s brief is to build awareness among UK media, [...]
AMEC 2016: Visa Europe, ‘how measurement got the attention of senior management’
Diane Scott, director of media and corporate affairs at Visa Europe, discusses how she convinced a new CEO that her comms team was a valuable asset to the business, during the [...]
Way To Blue launches global influencer business
Way To Blue has this week launched a new dedicated global influencer business called iN, which aims to drive brand advocacy for its clients through a real-time tracking tool [...]
Tricker PR wins Women’s Institutes Magazine
The Scottish Women’s Institutes (SWI) has awarded a three-year contract to Aberdeen-based Tricker PR. Tricker will produce the organisation’s monthly member’s magazine, Women [...]
AMEC 2016: UNICEF’s three football lessons for measurement
Kicking off the first session at AMEC 2016, Omar Mahmoud, chief of marketing knowledge, private fundraising & partnerships division at UNICEF, discusses how comms [...]