Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Manchester’s Buy Art Fair appoints Rule 5
Buy Art Fair has appointed Manchester-based Rule 5 to deliver the event’s 2016 communications strategy. Rule 5 will look to create “conversation” around the [...]
Gorkana meets… DiscerningGent.com
When Amit Chakravarty, co-founder of men’s lifestyle title Elysium Magazine, came up with the idea to create a digital offering dedicated to men’s fashion and [...]
Italian independent SEC targets UK corporate affairs market
SEC, which claims to be the largest independent advocacy, public relations and integrated communications agency in the Italian market, says it is in negotiations with a London [...]
Promote PR wins sports event account trio
Sports and fitness agency Promote PR has been appointed by three clients including British Triathlon, the Windsor Half Marathon and Running4Women. British Triathlon has [...]
eBay appoints Porter Novelli to B2B and corporate brief
eBay has appointed Porter Novelli to a Pan-EMEA brief for B2B and corporate external communications. The brief includes executive profiling, issues management and a series of [...]
Thomas Pink appoints LM Communications
Thomas Pink has appointed LM Communications to manage UK press and VIP relations. Sports marketing agency Pitch will also continue to manage press and VIP around Thomas Pink’s [...]
AMEC 2016: Numbers bring the summit to life
Gorkana has put together an infographic telling the story of last week’s ground-breaking AMEC summit and its impact on social media, following key announcements [...]
Gorkana meets… Jaimie Kaffash, news editor at Pulse
Jaimie Kaffash, news editor at Pulse and healthcare specialist Cogora, tells Gorkana about his award-winning team, life working on a public sector trade publication and his [...]
Clarion wins brief with British Turkey Federation
Clarion Communications has been appointed by the British Turkey Federation to raise awareness of British turkey products. The agency will work on a campaign with social media [...]
US Ogilvy PR team take gold in Young Lions PR Competition
Michael DiSalvo and Ben King, account directors at Ogilvy PR’s New York office, have won gold at the 2016 Cannes Young Lions PR Competition. Competing against 17 other teams [...]
Swedish creative agency takes Grand Prix PR Lion
In contrast with Cannes Lions 2015, when the Grand Prix PR Lion was won by PR agency MSLGroup, this year’s most coveted award was won by Swedish advertising agency, Forsman [...]
Digital PR specialist Me:Mo launches production arm
Me:Mo has launched a dedicated production platform, Me:Mo TV, that specialises in making digital video content for brands. Me:Mo TV will look to deliver editorial film for [...]
Good Relations hires Henry Elliss to bolster content team
PR and content agency Good Relations has appointed Henry Elliss as senior online strategist to enhance its content marketing team. Elliss will focus on senior client counsel [...]
Yellow Jersey wins corporate Trade Finance Solutions brief
As it launches in Europe, Yellow Jersey PR wins the corporate brief for US alternative finance lender, Trade Finance Solutions. The financial and corporate communications [...]
Opinion: Is today’s corporate affairs director tomorrow’s CEO?
Oskar Yasar, managing partner of Broome Yasar Partnership, explains why communications skills are so highly valued among today’s corporate leaders following the [...]
PR Case Study: Disastrous Best Man Speeches
When wedding accessory and stationery supplier Bride & Groom Direct wanted to enhance its online visibility and SEO, PR agency Search Laboratory devised [...]
Mischief appointed by Newmarket Racecourses ahead of its 350th anniversary
Mischief has been appointed as UK PR agency for Newmarket Racecourses as the venue celebrates its 350th anniversary. The agency will look to engage with a younger, more [...]
B2B Case Study: ‘Making Telegraph Hill tasty to the grocery sector’
To position ‘audience first’ ad agency Telegraph Hill to brands as a leader in the food and drink sector, Velvet PR initiated a campaign that utilised its [...]