Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Instinctif Partners makes international engagement hire
Instinctif Partners has appointed Louisa Moreton as engagement director to its global engagement practice. Moreton joins from MSLGroup, where she was managing director of its [...]
First Utility makes senior comms hires
Amanda Cumine has joined First Utility as corporate communications director. The gas and electricity supplier has also hired a new head of public affairs, Tara Singh. Cumine [...]
Games producer Ubisoft hands retained PR brief to Stripe
French video game producer Ubisoft, which includes Assassin’s Creed and Rayman amongst its portfolio, has chosen Stripe Communications to handle its UK consumer and [...]
PR Case Study: Missing Type
The Missing Type NHS campaign by Engine has won multiple awards this year, including a Health & Wellness Lion at the 2016 Cannes Lions Festival of Creativity. The campaign [...]
The Gorkana Weekly Industry News Brief: 25-29 July 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
The pop-up paper and its PR value
As The New European publisher Archant reveals that it will continue to publish issues of the pop-up title after its initial cut-off date, Gorkana explores the opportunities [...]
Tin Man to launch second series of Thunderbirds Are Go
ITV Studios Global Entertainment (ITVS GE) has appointed comms agency Tin Man to launch the second series of children’s show Thunderbirds Are Go and promote the latest [...]
Contura hires Rooster
Europe’s leading wood burning stove company, Contura, has chosen Rooster to handle its UK PR. As Contura’s first PR agency since the company’s UK launch in 2008, Rooster has [...]
Weber Shandwick launches #BrutalCut campaign for ActionAid
Weber Shandwick and outdoor media partner Clear Channel have launched a campaign with ActionAid UK called #BrutalCut to raise awareness of female genital mutilation (FGM). [...]
Abchurch appoints Tim Thompson
Abchurch has appointed Tim Thompson as joint senior partner. He will work alongside Abchurch founder Julian Bosdet. Thompson has over 25 years’ experience in financial, [...]
Gorkana meets… marie claire’s Natalie Lukaitis
Natalie Lukaitis joined marie claire as digital beauty editor from STYLIST magazine in May. In an exclusive interview, she talks to Gorkana’s Jessica Lester about [...]
Regester Larkin director relocates to Houston office
Claire Snowdon, director at Regester Larkin and head of its aerospace, defence and maritime sector team, has relocated to the Houston office. Snowdon will continue to work [...]
Shortlist for PRWeek UK Awards 2016 announced
Unity has been shortlisted for 10 PRWeek UK Awards this year, with Golin nominated eight times, The Romans in the running for seven, and Taylor Herring and Mischief nominated [...]
Children’s cancer research charity Kidscan renews brief with Rumpus PR
Manchester-based agency Rumpus PR has been re-appointed by children’s cancer research charity Kidscan following a competitive six-way pitch. Kidscan, which has worked [...]
Wearable tech brand Misfit hands UK PR brief to Ranieri
Misfit, the wearable tech brand co-founded by former Apple CEO John Scully, has brought in consumer tech PR and social media specialist Ranieri to handle its UK PR. Acquired [...]
Gorkana meets… Music Week
Gorkana’s Louise Pantani catches up with Daniel Gumble, news editor of Music Week, as he talks about his love of music, the magazine’s readership and a typical [...]
Instinctif Partners and BritishAmerican Business collaborate post-Brexit
PR agency, Instinctif Partners, and business network, BritishAmerican Business (BAB), have partnered to support business growth and trade between the UK and the US in the wake [...]
Rostrum announces five promotions
Corporate PR and content marketing agency, Rostrum, has announced five promotions: Jo Cresswell to account director, Sam Anderson to operations manager and Sophie Mellish, [...]