Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Rich Leigh & Company wins ProWater brief
ProWater, a newly-launched high protein, low calorie water brand, has appointed Rich Leigh & Company to handle its PR and social media activity. With 90 calories and 20 [...]
Dentsu Aegis Network acquires India’s Perfect Relations Group
Dentsu Aegis Network has acquired Perfect Relations Group, one of the largest PR groups in India. Perfect Relations will retain its branding and become a member of Dentsu [...]
Four wins for The Lifestyle Agency
The Lifestyle Agency has won PR briefs from fashion brand Ruyi Lifestyle, ski resorts Chalet Rosiere and Megeve, and Val D’Isere’s luxury hotels Le Blizzard and Hotel Mourra. [...]
firstlight grows healthcare team
Grant Fisher has joined firstlight as associate director, and Kristen Barrett has joined as account director. Fisher joins from Ruder Finn, where he was associate director, [...]
Spreckley joins Forth Valley Chamber of Commerce
PR consultancy Spreckley has reaffirmed its commitment to Scotland by joining the Forth Valley Chamber of Commerce. Spreckley recently opened a satellite office in Stirling, [...]
Claremont promotes Big Bang Fair
Claremont has been appointed by EngineeringUK to promote The Big Bang UK Young Scientists & Engineers Fair, which will run from 15 to 18 March 2017, for the second year [...]
Abbey Road Studios hires Starscream Communications
Abbey Road Studios, dubbed the “most famous recording studios in the world”, has appointed Starscream Communications as its PR agency, following a number of new [...]
AXON establishes Swiss operation
Speciality healthcare firm AXON Communications is establishing a Swiss operation. Claire Olivia Williams, who has been appointed vice president, will lead in the region. [...]
Michael Ann Thomas joins APCO Worldwide
Michael Ann Thomas has joined APCO Worldwide to head up its technology practice in North America. A former Edelman executive, Thomas has joined APCO Worldwide as technology [...]
Three Little Birds promotes Dari Indera Villas and Spa
Three Little Birds PR and Business Development has been chosen by Dari Indera Villas and Spa to lead its consumer marketing, PR strategy and trade relations in the UK and [...]
Dropbox briefs 3 Monkeys | Zeno
File hosting service Dropbox has hired 3 Monkeys | Zeno to handle its UK PR, following an in-depth agency review process. The UK agency, created through the merger of 3 [...]
TVC Group promotes Virgin Disruptors 2016
TVC Group has been brought on board to deliver an integrated comms campaign around Virgin Disruptors 2016, an event designed to bring together action leaders who have [...]
Shortlist for PRCA National Awards 2016 announced
Mischief has been shortlisted for eight PRCA National Awards this year, with Brands2Life nominated seven times, The Romans and Tin Man in the running for six each, and MHP and [...]
Hotwire enters Latin America market with VIANEWS partnership
Hotwire PR is entering the Latin America market through an exclusive, co-branded partnership with VIANEWS, a Sao Paulo-based comms agency. The partnership is the latest [...]
Flaks make it a clean sweep at Summer Sports Day
The usual sunshine that basks over the Hacks vs Flaks summer sports day was replaced by moody skies and a biting wind at Dulwich Cricket Club this Saturday, writes FTI [...]
Frank launches Festival of Furniture for The Fitzrovia Partnership
The Fitzrovia Partnership, the Business Improvement District (BID) representing businesses in London’s West End, has appointed Frank to promote the inaugural Festival of [...]
Common Industry handles UK comms for Job Today app
Job Today, a new mobile marketplace that enables employers and job seekers to meet, has handed a retained UK PR brief to independent comms agency Common Industry. Job Today [...]
MCG supports rail operator Northern’s ‘We are Northern’ campaign
Train company Northern, the largest UK rail operator outside London, has appointed PR and social media agency MCG to support its new £2 million marketing campaign, which seeks [...]
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