Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Up Communications rebrands as Goldbug
Up Communications, founded in 2014 by ex-EE comms veterans Lynne Arrowsmith and Stuart Jackson, has rebranded as Goldbug. Arrowsmith, the former director of internal brand and [...]
Grayling on why brands must ‘communicate their tech exploration’
Future tech challenges mean that brands must plan to communicate their digital aspirations more clearly, according to Grayling’s new paper: ‘Live Smart or Die’. Helen Ellis, [...]
Opinion: Updating the crisis manual for a new generation
Crisis management plans can be unwieldy, impractical and, therefore, redundant. Jason Nisse, partner at Newgate Communications, tells us why the corporate comms specialist has [...]
Hawthorn hires associate directors Daniel Rolle and Jen Stebbing
Communications consultancy Hawthorn has appointed Daniel Rolle and Jen Stebbing as associate directors. They will advise clients across the technology and professional [...]
CNBC’s Arjun Kharpal on why he wants more Snapchat pitches
For the last three months, CNBC’s international technology reporter, Arjun Kharpal, has requested pitches from PRs via Snapchat. Gorkana caught up with the journo to find out [...]
Community Channel appoints Pagefield post-crowdfunding
After a successful crowdfunding campaign earlier this year, Community Channel, formerly part of The Media Trust, has brought in Pagefield to provide public affairs and media [...]
OVO bolsters marketing and comms teams
Energy provider OVO has appointed Dyson’s Adam Rostom as chief marketing officer and named the Guardian’s Katie Thompson as its new comms director, as the company looks [...]
Opinion: The opportunity for brand-led content
Mark Flanagan, senior partner for content and digital strategy at Portland, believes that there is opportunity for businesses to produce content that informs or entertains, [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, events and insights on Gorkana News this week: Opinion: How to replace ‘hurry sickness’ with creative success Chris Lewis’ new [...]
This week’s top agency news
Your bitesize update on the latest agency news featured on Gorkana this week: W has opened a full-service office in Amsterdam, in partnership with boutique consultancy [...]
Superdrug hires Well Hello for health PR activity
Superdrug has chosen Well Hello, an independent PR agency set up by WE Communications’ Nick Woods and Cow PR’s Lisa Taylor in February, to handle its health PR activity. Well [...]
Global gender pay gap survey reveals £12,600 PR salary divide
International networking group Global Women in PR (GWPR) has launched a survey that shows a £12,600 pay gap between the salaries of men and women. Conducted by OnePoll on [...]
Hotwire PR acquires Eastwick Communications in the US
International communications consultancy Hotwire has acquired tech specialist agency Eastwick Communications as it expands its US presence. The acquisition will also [...]
Measurement Month: watch exclusive video from the Gorkana panel event
As part of AMEC Measurement Month, Gorkana, Cision and PR Newswire hosted an agency panel event which discussed measurement challenges, success stories and their top tips. [...]
This week’s top people news
Your bitesize update on the latest People News and Moves featured on Gorkana this week: Engine has brought in Dave Roberts from M&C Saatchi Sport & Entertainment to [...]
60 Seconds with Jon Lonsdale, Octopus Group
Jon Lonsdale, CEO at tech and B2B marketing agency Octopus Group, talks about its transition from PR specialist to integrated agency, and shares his tips for team building. [...]
Opinion: How to replace ‘hurry sickness’ with creative success
Chris Lewis’ new book, Too Fast To Think, which launches on Monday (October 3), looks into the industry’s busy, ‘disruptive’ work culture and how it hinders [...]
Dr Jenny Lee joins Abchurch as consultant
Abchurch is boosting its life sciences, pharmaceutical and biotechnology offer with the recruitment of Dr Jenny Lee, who is joining the business as a consultant. Dr Lee has [...]