Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Bland PR bags Boka Food’s consumer brief
Healthy snacks brand Boka Food has enlisted Bland PR to help build its brand and increase its national presence. The agency will communicate the brand’s growth in the retail [...]
Nationwide hires Tanya Joseph as director of external affairs
Tanya Joseph, architect of the award-winning This Girl Can campaign, has joined Nationwide Building Society as director of external relations. Having started her career as a [...]
Meet the Journalist: The Hook’s Mike Burton
Mike Burton, head of content at social publisher The Hook, explains the content it looks to create, the importance of working with celebrities and how PRs can work with the [...]
Fox PR wins Fairmont Maldives Sirru Fen Fushi resort brief
Luxury resort Fairmont Maldives Sirru Fen Fushi has appointed Fox PR to handle its PR campaigns in the UK, US and Canada. The agency has been tasked with launching the resort [...]
Milk & Honey PR to promote shoe brand Butterfly Twists
Footwear brand Butterfly Twists has appointed Milk & Honey PR to optimise its brand visibility, following a competitive pitch. Managing partner Kirsty Leighton will lead [...]
Launch to promote Bella Italia’s new menu
Bella Italia has appointed Launch to lead the consumer launch of its new menu and brand reappraisal programme. The agency will showcase the new offering – which features [...]
60 Seconds with PrettyGreen’s Paddy Hobbs
Paddy Hobbs, head of sport at PrettyGreen, explains how he ended up working in PR, how to promote combat sports and his most memorable campaign. How did you first get into PR? [...]
Technical Publicity and Technical Advertising become TAG
Technical Publicity and Technical Advertising have merged their offerings to become Technical Associates Group (TAG). The new integrated communications agency will deliver six [...]
Cision clients bag 21 PR Moment awards
Cision clients won almost two-thirds of the 33 available prizes at last night’s PR Moment Awards ceremony for the north in Manchester. Smarts Communicate were the big winners [...]
60 Seconds with InterComms founder Ethan Spibey
Ethan Spibey, founder of PR and comms LGBT+ networking group InterComms, discusses being named an outstanding contributor to LGBT+ life in 2018 and what the industry can do [...]
This week’s PR news in brief (23-27 April)
Here’s a round-up of the week’s essential PR news, featuring Cision’s 2018 State of the Media report, a new initiative from Launch and 3 reputational risks facing [...]
Why PR measurement is as revolutionary as the printing press
Demand for PR measurement services is booming. According to industry analysts Burton-Taylor, analytics is the fastest growing segment within the media intelligence sector. [...]
Seven Hills to lead comms for Here East
Here East, the technology and creative campus in the Queen Elizabeth Olympic Park, has appointed Seven Hills to lead its comms brief. Seven Hills will oversee a media and [...]
No Brainer celebrates four new client wins
Cheshire-based agency No Brainer has won four new briefs to add to its roster of clients. Market intelligence specialists The Insights People have appointed No Brainer to [...]
GribbonBerry to handle AVANI’s UK comms
AVANI Hotels and Resorts has appointed specialist travel and lifestyle agency GribbonBerry to handle its comms for the UK media market. GribbonBerry will promote the brand’s [...]
Jargon PR reappointed by NewCo London
Business networking event NewCo London has appointed Jargon PR to promote the event for the third year in a row. The agency will plan and implement a media liaison campaign [...]
Sky hands social media brief to 33Seconds
Sky has appointed PR and social media agency 33Seconds as its retained social media partner following a competitive pitch. The agency will develop and implement all social [...]
Meet the Journalist: Icon magazine’s James McLachlan
James McLachlan, editor at Icon magazine, explains what makes a great front cover, who reads the magazine and how the brand works with PRs. Your January cover was recognised [...]