Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Birmingham City Council property team appoints Gough Bailey Wright
Gough Bailey Wright will support Birmingham City Council as it promotes a new development in the city centre. The Midlands-based communications agency has been briefed to [...]
Story Comms adds six clients
Story Comms has won briefs with The Football Association’s national football centre St.George’s Park, the Greater Birmingham and Solihull LEP, data specialist Movement [...]
Opinion: PR can address lack of insight in B2B
Richard Fogg, CEO at CCgroup, talks about the lack of insight in B2B PR when compared with its consumer counterpart. PR is a ‘science’, he says, and can provide [...]
Global Auto Care appoints Prova PR
Spectrum Brands’ Global Auto Care has appointed Midlands-based Prova PR to promote its car care brands STP and Armor All. Prova will be providing communications support aimed [...]
Instinctif supports Biffa IPO
Instinctif has provided communications support around the IPO of its retained client UK waste management company Biffa. In the UK’s biggest IPO since the Brexit vote, Biffa [...]
Fever appointed as retained PR agency for The True Honey Co.
The True Honey Co. has appointed Fever PR as its retained agency to handle the launch of its Manuka honey range in the UK. The appointment was made following a competitive [...]
Energy firm launches offshore wind farm project with Abchurch
Energy firm Enterprize Energy Pte Ltd has launched its first offshore wind farm project in the Taiwan Strait. It is also considering a London listing in the near future. The [...]
This week’s top people news
Your bitesize update on the latest People News and Moves featured on Gorkana this week: Porta Communications, the international communications group, has announced a series of [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, events and insights on Gorkana News this week: Interview: Gorkana meets…Dennis Publishing’s head of digital Paul Hood, [...]
This week’s top agency news
Your bitesize update on the latest agency news featured on Gorkana this week: Unity and The Romans were the big winners at last night’s PR Week Awards, with Unity claiming the [...]
Maritim Hotels hands UK PR brief to Clareville Communications
Germany’s largest owner-managed hotel group, Maritim Hotels, has appointed Clareville Communications to handle its UK PR activity. Maritim has 34 properties across Germany, as [...]
Gorkana Executive Club: Transparency, technology and flexible working will boost PR gender balance and diversity
More transparency over pay bands, better use of technology and flexibility in working patterns and practices were just some of the solutions suggested to encourage gender [...]
Will AI have greater impact on comms than social?
Weber Shandwick’s report AI-Ready or Not: Artificial Intelligence here we come!, released this week, shows that top global marketers believe AI will have an even bigger impact [...]
International Organization for Migration hires PHA Media
PHA Media has been appointed by the UK office of The International Organization for Migration (IOM) to support the promotion around Anti-Slavery Day and International Migrants [...]
MHP advises Luceco for main market IPO and beyond
MHP Communications has been appointed to advise Luceco, the manufacturer and distributor of LED lighting product and wiring accessories. The agency will advise on Luceco on [...]
Miele hands brand building brief to Stir PR
Domestic appliance manufacturer Miele has chosen lifestyle agency Stir PR to handle its UK PR. Established in 1899, Miele is an independent, family-owned, German manufacturer [...]
Groupe PSA hands three-year social media brief to 33Seconds
33Seconds has been handed a three-year social media brief by Groupe PSA, the French automotive company behind car brands Peugeot, Citroen and luxury brand DS Automobiles, [...]
Gorkana meets… Dennis Publishing’s head of digital
Paul Hood, head of digital for Dennis Publishing, tells Gorkana’s Ben Spencer that 70% of tech titles on the newsstands are published by Dennis, talks about the [...]