Agency founders Jason Nisse and Lizzie Earl argued that small consultancies are primed to disrupt the PR industry in this Cision webinar.
Are niche consultancies disrupting the PR industry?
The largest PR firms are big for a reason. But in this Cision webinar, consultancy and small PR agency founders Jason Nisse and Lizzie Earl argued that smaller agencies are primed to disrupt the industry.
Factors like brand and marketing clout and the perception among some companies that it’s “safer” to select big agencies still count in their favour. But since leaving Newgate Communications to start The Nisse Consultancy, Nisse says he has found plenty of opportunities.
“I’ve seen both sides, so I feel I have some kind of insight into what’s going on in the market,” he said. “When people go out looking for an agency, they are looking for expertise. With a niche industry, what you see is what you get.”
“You can be much more of a handpicked team at a smaller agency,” agreed Earl, who founded Munch 12 months ago. “We’re just nimble in a way that I don’t think a bigger agency could be.”